One of the questions we try to tackle from time to time is, “how to improve SEO”. Let’s take a step back and talk about the importance of SEO, then we can figure out how to improve it. SEO, or Search Engine Optimization, is the actions you take to ensure that your content can be […]
AI and Copyright Law: How Copyright Applies to AI-Generated Content
In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and models like OpenAI’s DALL-E or Stability.ai’s Stable Diffusion? What about blog content created by tools like GoCharlie or Copy.ai? Watch the interview on […]
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So What? How to get the most out of a conference
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to get the most out of a conference. We walk through personal […]
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What do you do when your content is vague?
What do you do when your content is vague, unfocused, and has no point? Excellent question – this is the problem I find myself having at the moment. I’ve been working on this week’s newsletter and to be honest, what I wrote is terrible. I won’t subject you to it. It was mostly disconnected thought […]
INBOX INSIGHTS, October 5, 2022: Business Cases for Strategy, Recession Indicators
INBOX INSIGHTS: Business Cases for Strategy, Recession Indicators (10/5) :: View in browser 👉 Download Members Only, our new free study on private social media communities » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next 90 days? Likely […]
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{PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders
In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! [podcastsponsor] […]
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Blog and Content Idea Generation
This data was originally featured in the August 10, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-10-2022-blog-and-content-idea-generation-trends-and-forecasting/ In this week’s Data Diaries, let’s take on Katie’s opening topic, about blog and content idea generation for marketers (or anyone), and see if we can expand on it in a data-driven approach. One of the most popular and richest repositories […]
How to create a social media marketing strategy
Are you kicking off annual planning? Are you re-evaluating your marketing plan? Have you recently changed careers or onboarded a new team? Whatever the case may be, it’s always a good time for a refresher. Here’s how to create a social media marketing strategy. Define your goals and objectives What do you want to achieve […]
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So What? AI assisted content marketing
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on AI assisted content marketing. We talk through a head-to-head tool review of AI […]
Why do we hate change? And what can we do about it?
Change is hard. I know, understatement of the decade. Anyone who tells you they enjoy constant change is probably lying to you, or a psychopath. Kidding! Sort of. Why do we hate change so much? According to the Harvard Business Review, there are 10 solid reasons why. You can read the whole thing here: https://hbr.org/2012/09/ten-reasons-people-resist-chang […]
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