INBOX INSIGHTS, August 17, 2022: Change Management, Private Social Media

INBOX INSIGHTS: Change Management, Private Social Media (8/17) :: View in browser Take our new Google Analytics 4 for Marketers Course » Why Do We Hate Change? And What Can We Do About It? Change is hard. I know, understatement of the decade. Anyone who tells you they enjoy constant change is probably lying to […]

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{PODCAST} In-Ear Insights: Preparing for the Metaverse

{PODCAST} In-Ear Insights: Preparing for the Metaverse

In this week’s episode, John and Chris talk about practical steps all marketers can take to prepare for one or more metaverses succeeding in a few years. What things should you be doing today? What foundation pieces should you have in place over the next few years? And what’s a safe bet whether or not […]

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PUMPKIN SPICE DATA ANALYTICS 2022 EDITION

Pumpkin Spice Data Analytics, 2022 Edition

The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]

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So what? How to market a book launch

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on how to market a book launch. We walk through the basics of a […]

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how to ask better interview questions

How to ask better interview questions

Last week I talked about pro tips for a hiring manager that is out of their depth. This week I want to focus on the rest of the interview, specifically how to ask better interview questions. Asking one good question isn’t going to cut it. You need to get to know your candidates and often, […]

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PREDICTIVE ANALYTICS AND TREND FORECASTING

{PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting

In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]

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INBOX INSIGHTS, August 10, 2022: Blog and Content Idea Generation, Trends and Forecasting

INBOX INSIGHTS: Blog and Content Idea Generation, Trends and Forecasting (8/10) :: View in browser Take our new Google Analytics 4 for Marketers Course » One Click Poll! Please click/tap on just one answer. How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next 90 days? Likely […]

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issues with using analytics as a mirror

Issues with using analytics as a Mirror

This data was originally featured in the June 1st, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/ In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]

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Cheese of the week 2022

Cheese of the week Predictive Forecast 2022 edition

I cannot believe it’s been two whole years since we gave you a new cheese of the week forecast! Where does the time go? This is the predictive forecast from 2020 (how did we do?) https://www.trustinsights.ai/blog/2020/05/cheese-of-the-week-predictive-forecast-2020-edition/ Want to read more about what we do with predictive analytics? Check out some of our other content here. […]

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So What? Marketing Technology AMA

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we answer all your marketing technology questions. Have a question you want them to tackle? Join […]

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