This data was originally featured in the November 10, 2021 newsletter found here: In this week’s Data Diaries, let’s take a peek at some Tiktok data. Tiktok doesn’t have a public, sanctioned API, so any datasets around it have to be collected from software that crawls and scrapes Tiktok data. A number of enterprising data […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on understanding social media algorithms. We walk through the academic papers, how to pull […]
Read More… from So What? Demystifying Social Media Algorithms
I don’t know about you, but I have a love/hate relationship with end-of-year planning. Or any planning exercise for that matter. I love planning because it’s an opportunity to review what you’ve done, what you’ve done well, and where there is room for improvement. And then comes the fun part, reacting to all the data […]
Read More… from Using business cases to make strategic decisions
INBOX INSIGHTS: Business Continuity Planning, Twitter Algorithm (2/1) :: View in browser 
Take our Measurement Strategies for Agencies course now for free! Business Continuity Planning Do you have a business continuity plan? If you work at a larger organization, chances are you do. If you work at an organization that handles sensitive data, chances […]
Read More… from INBOX INSIGHTS, February 1, 2023: Business Continuity Planning, Twitter Algorithm
In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. [podcastsponsor] Watch the video […]
Read More… from In-Ear Insights: Obstacles to Becoming Data-Driven
This data was originally featured in the October 26, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-26-2022-building-trust-amazon-reviews-data/ In this week’s Data Diaries, let’s do a bit of lateral thinking. What do data sources like Amazon reviews tell us? What sorts of things might they indicate? There’s the obvious conclusions, of course – ratings and reviews influence purchase decisions. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on why public relations should work with communities. We walk through activating a community, […]
Read More… from So What? How community powers public relations
INBOX INSIGHTS: Growth Hacking Secrets, Competitive Analysis (1/25) :: View in browser Take our Measurement Strategies for Agencies course now for free! Growth Hacking Secrets I’m going to let you in on a poorly kept secret. “Hacking” isn’t a thing in business, or in marketing. When you start to unpack the definition of “growth […]
Read More… from INBOX INSIGHTS, January 25, 2023: Growth Hacking Secrets, Competitive Analysis
In this week’s In-Ear Insights, Katie and Chris discuss how to manage motivation of a team, especially in demotivating circumstances. How do you keep people interested over a long period of time in a sustainable way? What if you don’t have the budget or resources for tangible retention methods? Tune in to learn motivation tips! […]
Read More… from In-Ear Insights: Motivation, Momentum, and Management
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on calculating Customer Lifetime Value (CLTV), what CLTV is, and how to use it […]
Read More… from So What? Calculating Customer Lifetime Value (CLTV)
){kind=logo}
)
)
)
)
)
)
)
){kind=icon}
){kind=icon}
)
)
)
)
)
)
Notifications
Newsletter
Podcast
