First, we had The Great Resignation. Now we have The Great Reshuffling. All to say that the pandemic has been a catalyst for many people to find new positions that allowed them to work remotely and still make a livable wage. Fast forward two-plus years, and people are still re-evaluating their work-life balance, pay grade, […]
INBOX INSIGHTS: A/B Testing Failures, Instagram Engagement, Aptitude in Hiring (8/3) :: View in browser Take our new Google Analytics 4 for Marketers Course » What Happens When Your A/B Test Doesn’t Give You the Answer? This may or may not come as surprise, but I am never satisfied with things if they are static. […]
In this week’s episode, Katie and Chris tackle the question of how to determine if someone has a good attitude and aptitude for marketing, business, or any professional even if they don’t have professional experience. The labor market is constrained for “hit the ground running” candidates, but the actual labor pool is much, much larger […]
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This data was originally featured in May 25th, 2022 the newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-25-2022-google-analytics-demographic-data-instagram-performance-server-side-tagging/ In this week’s Data Diaries, we revisit our old friend Instagram, specifically Instagram performance. It’s been a tumultuous couple of months in the social media landscape; let’s see how brands and influencers are faring on the network. We’ll start with brands […]
Predictive analytics is a discipline that’s been around in some form since the dawn of measurement. We’ve always been trying to predict the future; go back in history to look at prognosticators like Nostradamus and many other prophets. We’ve practiced predictive analytics since the first line graph was ever drawn and someone put a ruler […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the accessibility of your website. Why this is important and what actions to take […]
Should employees be forced back into the office? This has been a polarizing topic with supporters on both sides of the discussion. If I had to take a wild guess, I would assume you’ve seen the emails from Elon Musk stating that employees must work a minimum of 40 hours a week, not remote. “Everyone […]
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INBOX INSIGHTS: Niche Content, Accessibility, Big Data Analytics (7/27) :: View in browser Take our new Google Analytics 4 for Marketers Course » Niche Content for the Customer Journey Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for […]
Read More… from INBOX INSIGHTS, July 27, 2022: Niche Content, Accessibility, Big Data Analytics
In this week’s episode, Katie and Chris walk through what big data analytics are. What criteria separates regular data and big data? What are the four Vs of big data? How do big data analytics play a role in marketing analytics? Why don’t more marketers use big data and big data analytics to improve marketing? […]
Read More… from {PODCAST} In-Ear Insights: What is Big Data Analytics?
This data was originally featured in the May 11th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-11-2022-transmedia-storytelling-marketing-channels-ai-and-culture/ In this week’s Data Diaries, we dig into topic modeling again. As we were preparing for last week’s livestream about AI and marketing channels, one of the questions I had was what marketing channels were on marketers’ minds. When you hear […]
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