This data was originally featured in the August 21, 2024 newsletter found here:INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers In this week’s Data Diaries, we dig into the second set of snapshots from Crowdtangle, the now-decommissioned data utility from Meta. Crowdtangle was unique among data provider companies in that they […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn how to use your ICP, your ideal customer profile, to realign your service pages for […]
Read More… from So What? Using Your ICP to Align Your Services
This data was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands 👉 Register for our upcoming free webinar, Generative AI for Hospitality! The Power of Human Connection in Marketing Over this past weekend, I volunteered some time at the info booth for […]
INBOX INSIGHTS: Internal and External Audiences, Instagram for Influencers (8/21) :: View in browser 👉 Catch the recording of our free webinar, Generative AI for Hospitality! How to Balance Internal and External Audiences When we think about our audience, we double down on the people outside our organization. We look at our buyers’ journey, we […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to use the power of Ideal Customer Profiles (ICPs) to achieve product market fit and accelerate your marketing success. You’ll learn practical strategies for leveraging ICPs to validate your product ideas, ensuring you are building solutions your target audience truly […]
Read More… from In-Ear Insights: Product Market Fit and the Ideal Customer Profile
This content was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands In this week’s Data Diaries, we bid farewell to an old friend: Meta Crowdtangle. Originally a standalone company, I first became aware of Crowdtangle in 2015 at my old agency […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to create newsletters. You’ll see […]
Read More… from So What? Automating Email Newsletters With Generative AI
This data was originally featured in the 8/7/2024 newsletter found here: INBOX INSIGHTS, August 7, 2024: Generative AI All or Nothing, Unstructured Data Analysis with AI Is Generative AI All or Nothing? Chris asked me about how to convince someone that they should use generative AI. In last week’s newsletter, I wrote about how process […]
INBOX INSIGHTS: Human Connection in Marketing, Instagram for Brands (8/14) :: View in browser 👉 Register for our upcoming free webinar, Generative AI for Hospitality! The Power of Human Connection in Marketing Over this past weekend, I volunteered some time at the info booth for an animal shelter. They set up a booth at a […]
Read More… from INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their upcoming MAICON 2024 talks on managing the people who manage AI and the importance of open AI models. Discover why open models give you more freedom and control over your AI than closed models. Learn why marketers should understand both […]
Read More… from In-Ear Insights: MAICON 2024 Trust Insights Talks
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