This post originally appeared on the Marketing AI Institute blog and was republished with permission from the author. As we talk with marketers about how artificial intelligence will transform the industry, a lot of them want to know if AI will automate their job or make them obsolete. The answer is complicated, as we’ve […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on identifying influencers on TikTok. You’ll learn about the data that is available and […]
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Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]
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INBOX INSIGHTS: Four Year Anniversary Edition (3/16) :: View in browser Get our newest paper, How to Identify TikTok Influencers » Trust Insights Turns 4! Believe it or not, Trust Insights is now 4 years old! It feels like we’ve been doing this forever, while at the same time just starting. Every year we try […]
Read More… from INBOX INSIGHTS, March 16, 2022: Four Year Anniversary Edition
In this episode of In-Ear Insights (the Trust Insights podcast), Katie and Chris discuss the data available to marketers for social media analytics around TikTok, plus an in-depth discussion of influencer analytics and how to identify influencers on TikTok. Tune in to find out how – and get your copy of the new paper at […]
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This data was originally featured in the June 23, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-23-2021-data-quality-natural-language-generation-instagram-brand-data/ In this week’s Data Diaries, we look at our newly-revised and appended Brands list on Instagram to see how unpaid brand content has performed in terms of engagement, year to date. We see after a relatively stable springtime, where brand performance […]
This post originally appeared on https://www.christopherspenn.com/2022/02/you-ask-i-answer-data-trends-for-marketers/ and was republished with permission from the author. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:29 In today’s episode, Johnny asks, what’s the next data trend to impact marketing teams? Well, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on the 2022 CMO Survey Reactions. We walk through the February CMO Survey and […]
INBOX INSIGHTS: Online Training, Sentiment Analysis, Process Development (3/9) :: […]
In this week’s In-Ear Insights, Katie and Chris walk through effective process development for marketing, especially marketing technology. Listen in as they work out the process for setting up a Twitter hashtag monitoring bot for Social Media Marketing World. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the […]
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