Blog - Page 72 of 157 - Trust Insights Marketing Analytics Consulting

Don’t be afraid to spoil the ending

Posted on June 9, 2022 by Katie Robbert

I am going to give away the ending of this post. You need to reach the right audience. The right audience won’t run away if they know how the story ends. Give them a compelling conclusion and they will stick around to read the rest of the narrative. I love reading. I read a lot, […]

{PODCAST} In-Ear Insights: How Much Marketing Technology is Too Much?

Posted on by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris talk through some of the latest data in marketing technology from Scott Brinker’s MarTech 9000. How much marketing technology is too much? Do we really need hundreds of options for CRM software? What lessons should we take from all this data. Tune in to find out! [podcastsponsor] […]

Does Content Republishing Work?

Posted on June 7, 2022 by Katie Robbert

This data was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ In this week’s Rear View Mirror, we dig into the latest metrics on content republishing. How much content are we republishing, and does republishing work? In past issues, we’ve examined the art of republishing content and previously concluded that it does […]

So What? Platform Review – Amazon AMP

Posted on June 3, 2022 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Amazon AMP. We walk through what it is and how does it work as […]

The unaware audience

Posted on June 2, 2022 by Katie Robbert

“How do I get more leads?” is usually the first question we hear from prospects and clients. It’s a great question to start with, but it’s not the only question you should be asking. If you’re in the B2B segment, you know that it functions differently from B2C efforts. There is a lot more education […]

{PODCAST} In-Ear Insights: When Metrics Go The Wrong Way

Posted on June 1, 2022 by Christopher Penn

In this week’s In-Ear Insights, Katie and Chris discuss what to do when your metrics and KPIs go the wrong way. How do you diagnose your marketing operations and prioritize what to fix? What things are a waste of time? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]

What effect does Title Case have on engagement of Instagram posts?

Posted on May 31, 2022 by Katie Robbert

This data was originally featured in the March 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-10-2021-title-case-in-social-posts-becoming-data-driven-ga4-easy-wins/ In this week’s Rear View Mirror, we’ll answer Diana’s question. What effect does Title Case have on engagement of Instagram posts? To answer this question, we have to do a few things. First, we need to import captions/descriptions from Instagram, then […]

Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Posted on May 30, 2022 by Christopher Penn

Part of Pride Month is acknowledging that while American society has come a long way towards accepting lesbians, gays, bisexuals, transgender, and queer folks, there’s still a long way to go and a lot of work for all of us to do. In particular, over the past 10 years we’ve seen some disturbing trends in […]