I’ll admit it. In the past year or so I haven’t paid enough attention to the health of our marketing funnel. I’m too focused on the bottom of the funnel, the sales. I know I’m not alone. It’s easy to lose sight of the whole picture when you’re hyperfocused on the small details. It’s only […]
INBOX INSIGHTS: Good Content, UTM Codes On Websites, SDLC in Marketing Ops (2/9) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Determining What Content Your Audience Wants Chris and I talk a lot about content marketing and that all the tips and tricks don’t […]
In this week’s In-Ear Insights, Katie and Chris walk through the software development life cycle – the SDLC – and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune […]
Read More… from {PODCAST} In-Ear Insights: Applying the SDLC to Marketing Operations
This data was originally featured in the September 1, 2021newsletter found here: https://www.trustinsights.ai/blog/2021/09/inbox-insights-september-1-2021-were-hiring-post-mortems-linkedin-algorithm/ In this week’s Data Diaries, you voted for Kickstarter data in our Analytics for Marketers Slack group, so let’s see what we were able to find. In an sample of ~31,000 Kickstarter campaigns in July 2021, we wanted to understand funded vs. non-funded campaigns […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Track Click to Call Links In Google Analytics Events Using Google Tag Manager via @douglaskarr […]
Read More… from Marketing Analytics, Data Science & Leadership – February, 7 2022
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Google Tan Manager. We walk through the purpose of Google Tag Manager and how […]
I’ve seen a lot of chatter about what strategy is and isn’t recently. Creating a strategic plan doesn’t need complicated. It’s is not something that only executives can create behind closed doors. I want to give you a way to create a strategic plan in a way that is very straightforward. I like to keep […]
INBOX INSIGHTS: Marketing Checklist, Content Marketing Strategy, Instagram Influencer Engagement (2/2) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Marketing Checklist I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt […]
In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. […]
Read More… from {PODCAST} In-Ear Insights: Content Marketing Strategy
Data originally featured in the October 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-october-27-2021-data-driven-decision-making-reporting-issues-instagram-engagement/ In this week’s Data Diaries, let’s take a look back at the year on Instagram for both brands and influencers. Outages, outrages, and thoroughly unpredictable events have defined the year thus far. What do we see when we examine how brands and influencers […]
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