I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt from shoveling, making typing a challenge for the next few days. So I’ll keep it short this week and let you get back to your regular programming. We’re one month into 2022 […]
INBOX INSIGHTS: Google Search Console course, April Fools Day (3/30) :: View in browser Take $50 off our new paid course, Google Search Console for Marketers with discount code INBOXINSIGHTS » Getting More Out of Google Search Console With everyone talking about the recent Google announcement, there has been a lot of discussion about moving […]
Read More… from INBOX INSIGHTS, March 30, 2022: Google Search Console Course, April Fools Day
In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take […]
Read More… from {PODCAST} In-Ear Insights: Google Search Console and SEO Tool Data
This data was originally featured in the April 21, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/04/inbox-insights-april-21-2021-data-impartiality-tech-change-management-saas-content-republishing/ In the past, we’ve focused on content republishing broadly, for all industries. This week, we wanted to dig into one specific niche for content republishing, SaaS software. After all, we would expect for any given niche in a market that content […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]
Over the past week, my laptop has been stuck in a 4-hour reboot cycle, I’ve lost the ability to use my keyboard, and my audio automatically mutes on calls. Needless to say, technology has not been on my side this week. My tasks have fallen behind and I’ve had to reach out to my team […]
INBOX INSIGHTS: Google Analytics 4, Fortune 1000 Marketing Technology (3/23) :: […]
In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics 4 and Skills Gaps
This data was originally featured in the June 30, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-30-2021-what-customers-want-ai-distractions-twitter-bios/ In this week’s Data Diaries, we do something a little different. We want to know what customers want, specifically ours. One of the most important things you can do is understand your audience a little better, the people that make up […]
This post originally appeared on the Marketing AI Institute blog and was republished with permission from the author. As we talk with marketers about how artificial intelligence will transform the industry, a lot of them want to know if AI will automate their job or make them obsolete. The answer is complicated, as we’ve […]
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