This past weekend I was lucky enough to catch up with a friend I hadn’t seen in over four years. We decided to keep it safe and distanced and go hiking. It also meant I got to meet her super cute puppy! While we were talking through all the things that have happened over the […]
INBOX INSIGHTS: Pros and Cons of Marketing Consultants, Political Ad Data (1/12) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Pros and Cons of Hiring a Marketing Consultant In the past year, we’ve seen the “Great Resignation” – people quitting their jobs in large […]
In this episode of In-Ear Insights, Katie and Chris talk about business strategy. From popular frameworks like SWOT analysis to concepts like Simon Sinek’s Start With Why, as well as the Trust Insights 5P Framework, learn how to approach business strategy and distill down the massive concept into actions you could take. [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Business Strategy
Want to read the 12 Days of Data 2021 Edition in one convenient location? Want to peruse it on a Kindle or another electronic reader? Want to print it out and hang it on your office wall? All 12 blog posts from the original series plus some added commentary are now available to you for […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Interskill wins 2nd Training Industry Award for 2021! via @IBMTraining Interskill is now on both […]
Read More… from Marketing Analytics, Data Science & Leadership – January 10, 2022
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on email marketing. We walk through cleaning your subscriber list and re-engaging your audience. Catch […]
Last week I came across a new business in my town. It’s a small, organic, family-owned grocery store and deli. I’ve seen them trying to open for the past year. I happened to be passing by and was surprised to see that there were lights on inside. When I went in, the owners were milling […]
INBOX INSIGHTS: Disadvantages of Predictive Analytics, SEO A/B Testing (1/5) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Disadvantages of Predictive Analytics In 2018, back when I was fresh-faced, full of energy, and had an endless well of optimism, I wrote this blog about the issues with […]
In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube […]
We’re about a week and a half out from US Thanksgiving (as I write this). I assume you’re knee-deep in planning mode. You’re planning your menu. You’re planning for any travel. And on top of that, you’re planning your 2022 marketing strategy. Right? I’m not. It’s not that I’m not thinking about what I want […]
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