In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your […]
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]
Read More… from Building Powerful ICPs with Generative AI – Final Summary
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Advanced ICP Strategies: Level Up Your Customer Understanding Have you ever rented a bike to explore a new city, and while everything is beautiful, […]
Read More… from Building Powerful ICPs with Generative AI: Part 4
INBOX INSIGHTS: Pro Tips for Events, AI Job Growth (9/11) :: View in browser 👉 Download our newly updated Generative AI Power Pack of Cheat Sheets Pro Tips for Attending and Speaking at an Event This week Trust Insights is on the road! Not just Chris, I’m also hitting the road. We’re speaking at MAICON […]
Read More… from INBOX INSIGHTS, September 11, 2024: Pro Tips for Events, AI Job Growth
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of data privacy when using generative AI for marketing. You’ll discover the risks of blindly trusting AI vendors and the critical role of transparency in building trust with your audience. Learn why a robust AI responsibility plan is not […]
Read More… from In-Ear Insights: Responsible AI Part 3, Data Privacy
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Mentor GPT: Because Everyone Deserves a Safe Space In the fast-paced, ever-evolving world of marketing, and Generative AI, having a trusted mentor can […]
Read More… from Building Powerful ICPs with Generative AI – Part 3
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for content personalization to […]
Read More… from So What? Generative AI for Content Personalization
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Internal Vs. External: Why Your Team Needs More Than One ICP Last time, we discussed the external ICP. Now we’re jumping into the internal […]
Read More… from Building Powerful ICPs with Generative AI: Part 2
INBOX INSIGHTS: Business Continuity Planning, Marketing Hiring Demand (9/4) :: View in browser 👉 Download our newly updated Generative AI Power Pack of Cheat Sheets Three Must Haves for a Business Continuity Plan (BCP) Let me paint a picture for you: it’s Monday morning, and your CRM just crashed. No customer data, no leads, no […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the issue of bias in AI, particularly managing bias in large language models. Discover real-life examples of how bias manifests and the potential consequences for businesses, including reputational damage and the reinforcement of harmful stereotypes. You will learn about a critical […]
Read More… from In-Ear Insights: Responsible AI Part 2, Managing Bias
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