You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Does Content Marketings Love For AI Make Writers Obsolete? via @Similarweb It definitely wasn’t love at […]
Read More… from Marketing Analytics, Data Science & Leadership – February, 21 2022
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on YouTube as a search engine and content strategy. We walk through strategies to […]
Predictive analytics can be a powerful tool to plan your marketing and other tactics in your business. But what are the disadvantages of predictive analytics? In 2018, back when I was fresh-faced, full of energy, and had an endless well of optimism, I wrote this blog about the issues with predictive analytics. Now, 3+ years later, […]
INBOX INSIGHTS: RFPs, Data Visualization, Patents (2/16) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Why I Love RFPs I don’t know about you, but I love the RFP process. In this context (in case we’re not on the same page) an RFP is […]
Read More… from INBOX INSIGHTS, February 16, 2022: RFPs, Data Visualization, Patents
In this week’s In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best – and worse – practices in data viz? You’ll also learn the secret of great data visualization: user stories. Tune in to find out how! [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Data Visualization Principles and Basics
This data was originally featured in the September 8, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/09/inbox-insights-september-8-2021-what-do-you-do-youtube-impact-on-brand-b2b-marketing-strategy/ In this week’s Data Diaries, let’s try answering the question that came up in this week’s podcast episode: was there ANY effect on brand from the daily video show I used to do? Answering questions like this is key to attribution analysis, but many […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. AI applications optimizing actions based on data and predictions with Palantir for IBM Cloud Pak […]
Read More… from Marketing Analytics, Data Science & Leadership – February, 14 2021
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Applied Data Science in Marketing. We walk through the data science process and how […]
I’ll admit it. In the past year or so I haven’t paid enough attention to the health of our marketing funnel. I’m too focused on the bottom of the funnel, the sales. I know I’m not alone. It’s easy to lose sight of the whole picture when you’re hyperfocused on the small details. It’s only […]
INBOX INSIGHTS: Good Content, UTM Codes On Websites, SDLC in Marketing Ops (2/9) :: View in browser Get the 12 Days of Data eBook totally free, no forms to fill out » Determining What Content Your Audience Wants Chris and I talk a lot about content marketing and that all the tips and tricks don’t […]
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