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{PODCAST} In-Ear Insights: The Data Quality Lifecycle

Posted on December 8, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, why it matters, and how to start applying the concept to your own marketing data. [podcastsponsor] Watch the video here: Can’t see anything? […]

Data-Driven Content Curation

Posted on December 7, 2021 by cspenn

Data originally featured in the October 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-consistency-data-driven-content-curation-quitting-facebook-10-6/ In this week’s Data Diaries, let’s solve a content marketing problem. One of the challenges of content marketing is discoverability – the ability for people to discover our content. Certainly, search engines help to solve this problem, but they do so imperfectly. What’s […]

Marketing Analytics, Data Science & Leadership – December 6, 2021

Posted on December 6, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Interskill wins 2nd Training Industry Award for 2021! via @IBM Training Industry prepares the Training Industry […]

So What? Last Minute Sales Tips

Posted on December 3, 2021 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on sales tips. We walk through what works for sales and what not to do. […]

How do you effect change without authority?

Posted on December 2, 2021 by Katie Robbert

Recently asked our slack community what questions they had about change management. This one stuck out to me as a very common issue: “How do you effect change without authority?” That’s an excellent question with a not so easy answer. Buckle up, this is going to be a long read. I’ll start with – it […]

FRED Data

Posted on November 30, 2021 by cspenn

This data was originally featured in the January 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-27-2021-martech-backups-federal-reserve-bank-data-seo-for-customer-retention/ In this week’s Rear View Mirror, we want to share one of our secret weapons in data: FRED. FRED stands for the Federal Reserve Economic Database, a massive, easy-to-use data system published by the United States Federal Reserve Bank. FRED contains […]

Marketing Analytics, Data Science & Leadership – November 29, 2021

Posted on November 29, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How To Calculate, Audit & Improve Bounce Rate For SEO Success via @KayleLarkin Now that […]