I forgot about writing this part of the newsletter this week. I blanked on it. In the middle of the night, I woke up and remembered. Yes, I swore. So now, here I am writing, a minute from when Chris needs this content to push the newsletter out the door on time. It got me […]
INBOX INSIGHTS: (11/10) Tiktok, Marketing Measurement Basics, 2022 Planning :: View in browser We Have A Question For You Just one, though. Please take 30 seconds to answer this one question survey. Thank you! Getting Started With Marketing Measurement This past weekend I was lucky enough to catch up with a friend I hadn’t seen […]
In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as […]
Read More… from {PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers
Cold open originally featured in the January 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-27-2021-martech-backups-federal-reserve-bank-data-seo-for-customer-retention/ What’s Your MarTech Backup Plan? I’ve noticed with an alarming increase in frequency in the last few months that some of the major cloud infrastructure providers – Amazon’s AWS and Google Cloud chief among them – have been having more interruptions. We […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Create TikTok Ads that Convert: Tips and Examples via @ckjnewberry TikTok advertising helps […]
Read More… from Marketing Analytics, Data Science & Leadership – November 8, 2021
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on 2022 planning for your marketing. We walk through setting goals, looking at macro data, […]
We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and we’re seeing our vision come to light. It’s very exciting. So let’s get to the point. Who gets credit if you like it? The whole team. […]
INBOX INSIGHTS: 1 Question, Small Business Resources, Marketing Budgets (11/3) :: View in browser We Have A Question For You Just one, though. Please take 30 seconds to answer this one question survey. Thank you! Small Business Resources Last week I came across a new business in my town. It’s a small, organic, family-owned grocery […]
In this week’s In-Ear Insights, we answer a question from Janine about budgeting for a marketing strategy. She asked at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to […]
Read More… from {PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy
This cold open was originally featured in the February 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-10-2021-dark-search-instagram-engagement-ethics-in-ai/ Do You Have a Dark Search Problem? Take a look at any web analytics account – Google Analytics, Adobe Analytics, Matomo, etc. – and you’ll inevitably find a bucket of traffic that has no attribution. It’ll show up as direct/none […]
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