A former colleague once told me that the key to happiness is managing expectations. I don’t know about happiness, but I do know that managing expectations are the key to a successful project. How do you manage expectations? Well, you ask people what they expect once you complete the work. The best way to do […]
INBOX INSIGHTS: Consistency, Data-Driven Content Curation, Quitting Facebook (10/6) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Consistency is Key to Good Data Health Last week I restarted my strength training. You know what? It sucks to start over. […]
In this episode, Katie and Chris reflect on the revelations about Facebook Inc. and how a company’s business practices can put it so far out of alignment with your core values that you have to stop doing business with them if you want to stay true to your values. But making a major change like […]
Read More… from {PODCAST} In-Ear Insights: Roadmap for Quitting Facebook As a Business
This cold open was originally featured in the March 3, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-3-2021-producing-content-at-scale-podcast-ads-seo-keywords/ The Secret to Producing Content At Scale One of the questions I hear the most is, “How do you produce so much content?” With a weekly podcast, weekly live stream, daily blog posts, two weekly newsletters, one daily newsletter, social […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. What Are Sessions in Google Analytics via @semrush A session collects every interaction a user […]
Read More… from Marketing Analytics, Data Science and Leadership – October 4, 2021
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on keyword research basics. We walk through the five kinds of keywords, doing thorough […]
INBOX INSIGHTS: Project Failures, Content Marketing World, Content Roadmaps (9/29) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Where do projects fail? People. I forgot about writing this part of the newsletter this week. I blanked on it. In […]
In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out! [podcastsponsor] Watch the video here: Can’t […]
Read More… from {PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap
This data was originally featured in the March 3, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-3-2021-producing-content-at-scale-podcast-ads-seo-keywords/ In this week’s Rear View Mirror, we’re looking at Facebook median engagement rates for brands. In one of the many marketing communities we participate in, someone asked if brands had seen a recent decline in engagement. The answer would be an […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. AI applications optimizing actions based on data and predictions with Palantir for IBM Cloud Pak […]
Read More… from MARKETING ANALYTICS, DATA SCIENCE AND LEADERSHIP – SEPTEMBER 27, 2021 WEEK IN REVIEW
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