Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 5: TikTok Marketing Topic Deep Dive
In this episode of In-Ear Insights, Katie and Chris review a Google Analytics Audit case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 4: Tiktok Trending Videos
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 3: Instagram Media Types
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 2: Instagram for Influencers
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we answer all your questions. We walk through content marketing, social media, and general analytics questions. Catch […]
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 1: Instagram for Brands
INBOX INSIGHTS: Marketing Funnel, Data Quality Lifecycle, Press Release Impact (12/8) :: View in browser Learn the fundamentals of marketing analytics in a brand new talk » Marketing Funnel I’ll admit it. In the past year or so I haven’t paid enough attention to the health of our marketing funnel. I’m too focused on the […]
In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, why it matters, and how to start applying the concept to your own marketing data. [podcastsponsor] Watch the video here: Can’t see anything? […]
Read More… from {PODCAST} In-Ear Insights: The Data Quality Lifecycle
Data originally featured in the October 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-consistency-data-driven-content-curation-quitting-facebook-10-6/ In this week’s Data Diaries, let’s solve a content marketing problem. One of the challenges of content marketing is discoverability – the ability for people to discover our content. Certainly, search engines help to solve this problem, but they do so imperfectly. What’s […]
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