You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Calculate Your SEO ROI Using Google Analytics via @Moz Measuring SEO return on […]
Read More… from Marketing Analytics, Data Science and Leadership – September 13, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Google PostMaster Tools for your email marketing. We walk through the core features, […]
INBOX INSIGHTS: What Do You Do, YouTube Impact on Brand, B2B Marketing Strategy (9/8) We’re hiring for an Account Manager! » What Do You Do Versus What Do You Do for Me? My family and friends often ask, “What does Trust Insights do?” and for some reason, I struggle to come up with a simple […]
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
Read More… from {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
This data was originally featured in the March 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-17-2021-three-year-anniversary-edition/ In this week’s Rear View Mirror, we take a walk down memory lane for our anniversary. One of the things we rarely do in any of our analytics is step back and look at the BIG picture, which in this case […]
Read More… from Google Analytics since the first days of the company
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. IBM Named a 2021 Gartner Peer Insights Customers Choice for Analytics and Business Intelligence Platforms […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to measure and analyze your marketing performance. We walk through what KPIs […]
Read More… from So What? Analyzing Your Email Marketing Performance
INBOX INSIGHTS: We’re Hiring, Post-Mortems, LinkedIn Algorithm (9/1) We’re hiring for an Account Manager! » How to Run an Effective Post Mortem Last week I went camping. I loved it. L-O-V-E-D it. I’ve been camping before but it’s been a very long time so I forgot a lot about what I used to know. I […]
Read More… from INBOX INSIGHTS, September 1, 2021: We’re Hiring, Post-Mortems, LinkedIn Algorithm
In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. [podcastsponsor] Watch the video here: […]
Read More… from {PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift
This cold open was originally featured in the March 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-24-2021-spring-cleaning-3-year-anniversary-content-republishing/ Spring Cleaning Your Marketing Data As the weather warms up, our thoughts naturally turn to dig out of the winter. Around our homes, that means spring cleaning – getting rid of junk, sending things off to charity donations, eliminating things […]
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