So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we dig into four key findings about how LinkedIn works, based on engineering documentation and academic […]
Read More… from So What? Understanding the LinkedIn Algorithm for Engagement
It’s pumpkin spice season again, and nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and see what’s new this year. Pumpkin Spice Search Interest First, let’s look at the trend itself. Using a basket of search terms such as pumpkin spice, pumpkin spice latte, pumpkin spice […]
I have a giant pile of work that I need to do. It feels like an unclimbable mountain. It’s the type of situation where feel the need to put on a hat to keep my brain from spilling out from the top of my head. This morning, I prioritized a Peloton ride with a friend […]
INBOX INSIGHTS: Managing Expectations, Simple & Complex AI, GoFundMe Data (8/25) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Do You Manage Expectations? A former colleague once told me that the key to happiness is managing expectations. I don’t know about happiness, […]
In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]
Read More… from {PODCAST} In-Ear Insights: Simple and Complex AI in Marketing
This cold open was originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ Twenty Four Hours on Clubhouse The social media world is abuzz with the latest new entrant and contestant for our attention, the audio app Clubhouse. What is it? It’s a cross between chat rooms and talk radio, like a never-ending […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. LinkedIn Analytics: The Complete Guide for Marketers via @KarinOlafson LinkedIn analytics metrics are the proof […]
Read More… from Marketing Analytics, Data Science and Leadership – August 23, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on solutions in search of problems. We walk through the problems with innovating, how […]
How can I delegate anything when no one else does it as I do? This might be the most common question I get about process and change management. Remember last week when I told you that you might be the problem? Here is a common example: doing the dishes. Because of schedules, I handle doing […]
INBOX INSIGHTS: Prioritization, GA4 Attribution, News Headlines (8/18) Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » How Do You Prioritize Yourself? I have a giant pile of work that I need to do. It feels like an unclimbable mountain. It’s the type of […]
Read More… from INBOX INSIGHTS, August 18, 2021: Prioritization, GA4 Attribution, News Headlines
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