So What Behind the scenes of the marketing over coffee podcast

So What? Behind the Scenes of the Marketing Over Coffee Podcast

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? you’ll learn the secrets behind the scenes of the popular marketing podcast, Marketing Over Coffee. Katie Robbert […]

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The Productivity

The Productivity Paradox

This data was originally featured in the August 28th, 2024 newsletter found here: INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI The Productivity Paradox: How Procrastination Can Spark Creativity and Focus (and When It Becomes a Problem) They say, “Write what you know.” Today, I know how to procrastinate. Being somewhat resourceful, […]

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INBOX INSIGHTS, September 25, 2024: Surviving End of Year Planning, Measuring AI Brand Strength

INBOX INSIGHTS: Do You Need to Be An AI Expert, Economic Indicators Part 3 (10/16) :: View in browser Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building a Data-Driven, AI-Powered Customer Journey Map Do […]

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In-Ear Insights Responsible AI Part 4 Implementing Responsible AI

In-Ear Insights: Responsible AI Part 4: Implementing Responsible AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss implementing Responsible AI in your business. Learn how to align AI with your company values, establish accountability, ensure fairness in AI outputs, and maintain transparency in your AI practices. By understanding these elements, you can unlock the true potential of AI […]

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Pumpkin Spice AI

Pumpkin Spice AI

This data was originally featured in the August 28th, 2024 newsletter found here: INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI In this week’s Data Diaries… well, I apologize. We have to continue on the tradition. It’s pumpkin spice season, and that means it’s time for our annual peek at pumpkin spice […]

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Unlocking Data Driven Growth

Unlocking Data-Driven Growth

Unlocking Data-Driven Growth: How Enterprise Leaders Can Leverage AI Tools for Enhanced Customer Experiences and Operational Efficiency The evolution and popularity of generative AI are reshaping the business landscape, and its potential for data-rich enterprises is undeniable. Forward-thinking CMOs, VPs of Marketing, and Data & Analytics leaders are recognizing the transformative power of AI tools, […]

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INBOX INSIGHTS, September 18, 2024: Overcoming AI Resistance, OpenAI o1 Model

INBOX INSIGHTS: Overcoming AI Resistance, OpenAI o1 Model (9/18) :: View in browser Catch the replay of our MAICON talks! Katie’s talk, Managing the People who Manage AI Chris’ talk, The Future of AI is Open How to Overcome Resistance to AI Integration in Your Organization At MAICON last week, I talked about managing the […]

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In-Ear Insights MAICON 2024 Key Takeaways

In-Ear Insights: MAICON 2024 Key Takeaways

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your […]

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Building Powerful ICPs with Generative AI 5

Building Powerful ICPs with Generative AI – Final Summary

This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]

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Building Powerful ICPs with Generative AI 4

Building Powerful ICPs with Generative AI: Part 4

This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Advanced ICP Strategies: Level Up Your Customer Understanding Have you ever rented a bike to explore a new city, and while everything is beautiful, […]

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