Last week I wrote about the foundations of change management. Ironically, I got it wrong. I failed to mention who was writing the cold open in the newsletter. Hi, it’s me, Katie. ::waves:: What happened was that Chris and I talked through all the changes I listed in last week’s newsletter. Part of the internal […]
INBOX INSIGHTS, August 4, 2021: You Might Be the Problem, SEO and Social Media, New Manager Skills Help make this newsletter better with your feedback. Take a quick survey now » Sometimes, The Problem is You I don’t know who needs to hear this but YOU MIGHT BE THE PROBLEM. Who, me? No way! Yes. […]
In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to learn about essential management skills. You’ll […]
Read More… from {PODCAST} In-Ear Insights: Essential Management Skills
This cold open was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ Will SEO Work For You? Last week, one of our readers, Mark, wrote in saying that he was pessimistic about SEO, particularly for smaller businesses. I thought this was a discussion point worth exploring; like every channel, strategy, and tactic, […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Google Analytics 4: A Definitive Guide via CXL via @conversionxl Earlier we touched on how […]
Read More… from Marketing Analytics, Data Science and Leadership – August 2, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to measure your content. We walk through understanding why you’re creating […]
INBOX INSIGHTS: Change Failures, Institutional Marketing Knowledge Loss, Public Speaking (7/28) Help make this newsletter better with your feedback. Take a quick survey now » Resistance to Change Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth […]
In this episode of In-Ear Insights, Katie and Chris tackle the loss of institutional knowledge and how we could prevent it. If you’ve ever been at a conference over the span of a few years, you’ve heard the same questions come up during Q&A over and over again. Why? Because companies aren’t doing a good […]
Read More… from {PODCAST} In-Ear Insights: Slowing Institutional Knowledge Loss
This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcasting landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. First, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on getting back on stage. We walk through being mentally prepared, getting your […]
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