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{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

Posted on by cspenn

In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution […]

What content works on Pinterest?

Posted on August 17, 2021 by cspenn

This data originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ In this week’s Rear View Mirror, we fielded a question about what content works on Pinterest from our Slack group, Analytics for Marketers, so we decided to dig into a sample of some of the top-performing content on Pinterest. Imagine our surprise when […]

Marketing Analytics, Data Science and Leadership – August 16, 2021 Week In Review

Posted on August 16, 2021 by cspenn

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Take It from the Teacher: Tutorial Video Advice with a Camtasia Trainer via @piercemr He has […]

So What? Consumer Trends – stable and unstable predictive data

Posted on August 13, 2021 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on consumer trends. We walk through what a trend is, what data is stable […]

How people prevent agility

Posted on August 12, 2021 by Katie Robbert

Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth is, most of us aren’t any of those things. We’re rigid. We like predictability and consistency. We create plans but have a hard time when those plans change […]

{PODCAST} In-Ear Insights: Mitigating Biases in Market Research

Posted on by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about mitigating biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of […]

You need to focus on inbound marketing

Posted on August 10, 2021 by cspenn

This cold open was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ Well, That Happened With all the major news happening (new daily records in the pandemic, armed insurrection, etc.), how are you handling it from a marketing operations perspective? Earlier this week, Katie and I sat down and discussed it (which […]

Marketing Analytics, Data Science and Leadership – August 9, 2021 Week In Review

Posted on August 9, 2021 by cspenn

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Introducing the no-cost IBM Semeru Runtimes to develop and run Java applications IBM Developer via […]