So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on auditing Google Tag Manager. We walk through setting up a governance structure […]
How to Address Analytics Shortfalls, USA Job Churn, UTM Order of Operations Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Numbers You Don’t Have Lee asked an interesting question the other day: “How do you answer a business leader when they ask for numbers that don’t […]
In this week’s In-Ear Insights, Katie and Chris walk through the Google Analytics UTM tracking order of operations. You’ll learn exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How AI is spinning the game of Content Marketing: Get ready for the future via […]
Read More… from Marketing Analytics, Data Science and Leadership – June 14, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to research efficiently. We walk through conducting research for your content, […]
Best Weeks to Send Email, Google MUM, Facebook Brand Engagement Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » When Should You Send Emails? One of our favorite things to look at are behavioral searches; these are searches people do that indicate a clear intent. Most of […]
In this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, Google MUM, or the multitask unified model. Learn what Google MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could […]
Read More… from {PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Do a Competitive Analysis on Social Media (Tools and Templates) via @ckjnewberry Here’s […]
Read More… from Marketing Analytics, Data Science and Leadership – June 7, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on determining a trend. We walk through how to conduct trend analysis, a […]
Google Search Console Introduction, Elastic Demand, Google Mobility Index Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Elastic and Inelastic Demand One of the aspects of the pandemic that we don’t consider enough as marketers is whether our demand is elastic or inelastic. First, let’s define […]
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