So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on getting back on stage. We walk through being mentally prepared, getting your […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Understand User Behavior With Google Analytics via @azarchick Ecommerce tracking is an absolute […]
Read More… from Marketing Analytics, Data Science and Leadership – July 26, 2021 Week In Review
INBOX INSIGHTS: Metrics Requests, Vetting Sources, Speaking (7/21) Help make this newsletter better with your feedback. Take a quick survey now » So, About That Change Management… Last week I wrote about the foundations of change management. Ironically, I got it wrong. I failed to mention who was writing the cold open. Hi, it’s me, […]
Read More… from INBOX INSIGHTS, July 21, 2021: Metrics Requests, Vetting Sources, Speaking
In this episode of In-Ear Insights, Katie and Chris tackle a listener question: what do you do when a key stakeholder asks for numbers that don’t exist? How do you come up with answers that satisfy the intent of the question, and how do you present to the stakeholder when something just isn’t possible? Tune […]
Read More… from {PODCAST} In-Ear Insights: Asking for Numbers That Don’t Exist
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. IBM chief data scientist makes the case for building AI factories via @venturebeat They’re super […]
Read More… from Marketing Analytics, Data Science and Leadership – July 19, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on vetting source credibility. We walk through what credibility means, what questions to […]
INBOX INSIGHTS: Newsletter Survey, Change Management, Pet Peeves in Marketing Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Ready for a Change? Management Consulting. Marketing Consulting. Strategic Consulting. Change Management Consulting. Analytics Consulting. We have never been able to nail down the exact […]
In this week’s In-Ear Insights, Katie and Chris go on a bit of a rant. The folks over at Content Marketing World asked the intriguing question: “What’s your biggest pet peeve when it comes to content marketing?” If only they’d known what this would unlock. Tune in to find out more about our content marketing […]
Read More… from {PODCAST} In-Ear Insights: Content Marketing Pet Peeves
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. 5 Things Google Analytics Can’t Tell You & How to Get the Missing Info via […]
Read More… from Marketing Analytics, Data Science and Leadership – July 12, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on change management. We walk through what change management is (and isn’t), where […]
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