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{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing

Posted on August 25, 2021 by Christopher Penn

In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]

Marketing Analytics, Data Science and Leadership – August 23, 2021 Week In Review

Posted on August 23, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. LinkedIn Analytics: The Complete Guide for Marketers via @KarinOlafson LinkedIn analytics metrics are the proof […]

So What? Solutions in search of problems

Posted on August 20, 2021 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on solutions in search of problems. We walk through the problems with innovating, how […]

Where delegation goes wrong

Posted on August 19, 2021 by Katie Robbert

How can I delegate anything when no one else does it as I do? This might be the most common question I get about process and change management. Remember last week when I told you that you might be the problem? Here is a common example: doing the dishes. Because of schedules, I handle doing […]

{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

Posted on by Christopher Penn

In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution […]

What content works on Pinterest?

Posted on August 17, 2021 by Christopher Penn

This data originally featured in the January 6, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-6-2021-clubhouse-review-pinterest-content-friction/ In this week’s Rear View Mirror, we fielded a question about what content works on Pinterest from our Slack group, Analytics for Marketers, so we decided to dig into a sample of some of the top-performing content on Pinterest. Imagine our surprise when […]

Marketing Analytics, Data Science and Leadership – August 16, 2021 Week In Review

Posted on August 16, 2021 by Christopher Penn

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Take It from the Teacher: Tutorial Video Advice with a Camtasia Trainer via @piercemr He has […]

So What? Consumer Trends – stable and unstable predictive data

Posted on August 13, 2021 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on consumer trends. We walk through what a trend is, what data is stable […]