Influencer Data in Action, Process Change Management, Facebook Brand Engagement Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Case Study: Using Influencer Identification Data One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if […]
Case Study: Using Influencer Identification Data to Build Audience
One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if you don’t make decisions with your data, if you don’t change what you’re doing, then the data is of limited value. What does it look like when we put data to immediate, practical […]
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{PODCAST} In-Ear Insights: Process Change Management
In the week’s episode of In-Ear Insights, Katie and Chris talk shop about process change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they’re big changes? Tune in! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]
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Marketing Analytics, Data Science and Leadership – April 26, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. The Future of Communication Is Visual. Here Are 6 Ways Your Team Can Innovate via […]
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So What? Attribution Modeling in Google Analytics 4
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how you can create attribution models in Google Analytics 4. We walk […]
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INBOX INSIGHTS, April 21, 2021: Data Impartiality, Tech Change Management, SaaS Content Republishing
Data Impartiality, Tech Change Management, SaaS Content Republishing Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Impartiality in Marketing Data I’ve been reading through The McKinsey Way, Ethan Raisel’s 1999 business book about the eponymous consulting firm, and in one chapter, Raisel talks about how McKinsey […]
{PODCAST} In-Ear Insights: Technology and Change Management
In week’s episode of In-Ear Insights, Katie and Chris talk shop about change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes? Using the rollout of Google Analytics 4 as an example, what are the steps we must take to ensure as smooth a […]
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Marketing Analytics, Data Science and Leadership – April 19, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. AI Hardware Composer launches on two-year anniversary of IBM AI Hardware Center via @ibmresearch The tool, […]
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So What? Keeping track of your competitors
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on understanding your competitors. We walk through what the general SWOT framework, where […]
INBOX INSIGHTS, April 14, 2021: Marketing Tech Stack Woes, Change Management, Sales Funnels
Marketing Tech Stack Woes, Change Management, Sales Funnels Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Finding the Needle in the Tech Stack I had a chat with a friend earlier this week who said they had a client that needed more leads. Leads were down. […]
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