You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Google Analytics 4: A Definitive Guide via CXL via @conversionxl Earlier we touched on how […]
Read More… from Marketing Analytics, Data Science and Leadership – August 2, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to measure your content. We walk through understanding why you’re creating […]
INBOX INSIGHTS: Change Failures, Institutional Marketing Knowledge Loss, Public Speaking (7/28) Help make this newsletter better with your feedback. Take a quick survey now » Resistance to Change Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth […]
In this episode of In-Ear Insights, Katie and Chris tackle the loss of institutional knowledge and how we could prevent it. If you’ve ever been at a conference over the span of a few years, you’ve heard the same questions come up during Q&A over and over again. Why? Because companies aren’t doing a good […]
Read More… from {PODCAST} In-Ear Insights: Slowing Institutional Knowledge Loss
This data was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ In this week’s Rear View Mirror, we fielded a question about the overall podcasting landscape from our Slack group, Analytics for Marketers, so we decided to dig deep into podcasting since everyone and their cousin seems to have one these days. First, […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on getting back on stage. We walk through being mentally prepared, getting your […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Understand User Behavior With Google Analytics via @azarchick Ecommerce tracking is an absolute […]
Read More… from Marketing Analytics, Data Science and Leadership – July 26, 2021 Week In Review
INBOX INSIGHTS: Metrics Requests, Vetting Sources, Speaking (7/21) Help make this newsletter better with your feedback. Take a quick survey now » So, About That Change Management… Last week I wrote about the foundations of change management. Ironically, I got it wrong. I failed to mention who was writing the cold open. Hi, it’s me, […]
Read More… from INBOX INSIGHTS, July 21, 2021: Metrics Requests, Vetting Sources, Speaking
In this episode of In-Ear Insights, Katie and Chris tackle a listener question: what do you do when a key stakeholder asks for numbers that don’t exist? How do you come up with answers that satisfy the intent of the question, and how do you present to the stakeholder when something just isn’t possible? Tune […]
Read More… from {PODCAST} In-Ear Insights: Asking for Numbers That Don’t Exist
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. IBM chief data scientist makes the case for building AI factories via @venturebeat They’re super […]
Read More… from Marketing Analytics, Data Science and Leadership – July 19, 2021 Week In Review
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