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{PODCAST} In-Ear Insights: Change Management and Creating Lasting Change

Posted on April 14, 2021 by cspenn

In the week’s episode of In-Ear Insights, Katie and Chris talk shop on change management. Why is it so hard to create lasting change in an organization? From fad diets to the 7 deadly sins, we cover a ton of ground on motivating people to make changes for the better. Tune in! [podcastsponsor] Watch the […]

Marketing Analytics, Data Science and Leadership – April 12, 2021 Week In Review

Posted on April 12, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. IBM Quantum systems accelerate discoveries in science via @ibmresearch While IBM is developing our own […]

So What? Dissecting your sales funnel

Posted on April 9, 2021 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on your sales funnel. We walk through what metrics to pay attention to, […]

{PODCAST} In-Ear Insights: Best Practices for A/B Testing for Marketers

Posted on by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when […]

Marketing Analytics, Data Science and Leadership – April 5, 2021 Week In Review

Posted on April 5, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. The enterprise guide to experimenting with data streaming via @venturebeat Apache Kafka, Azure Event Hub, and […]

So What? Dark Data Mining

Posted on April 2, 2021 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Dark Data Mining. We walk through what it is in marketing, examples […]

{PODCAST} In-Ear Insights: Do Awards Matter?

Posted on by cspenn

In this episode, Katie and Chris discuss the process of submitting for awards, do awards matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. [podcastsponsor] Watch the video here: Can’t […]

Marketing Analytics, Data Science and Leadership – March 29, 2021 Week In Review

Posted on March 29, 2021 by Katie Robbert

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Introducing Machine Learning for Spatial Data Analysis via @analyticsvidhya In our material today, we will specifically […]