Google Search Console Introduction, Elastic Demand, Google Mobility Index Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Elastic and Inelastic Demand One of the aspects of the pandemic that we don’t consider enough as marketers is whether our demand is elastic or inelastic. First, let’s define […]
{PODCAST} In-Ear Insights: Introduction to Google Search Console
In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital […]
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So What? Third party data to inform your marketing
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on third party data to inform your marketing. We walk through publicly available data […]
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Marketing Analytics, Data Science and Leadership – May 31, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. 5 Things You Need to Know About Camtasia 2021 via @piercemr The video will then render […]
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INBOX INSIGHTS, May 26, 2021: Google Analytics Goals, Marketing Technology QA, Salary Survey
Google Analytics Goals, Marketing Technology QA, Salary Survey Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » How To Set Goals in Google Analytics 3 Compatible with Google Analytics 4 A common complaint we’ve heard about Google Analytics 4 is how very different it is to Google […]
{PODCAST} In-Ear Insights: Marketing Technology QA Processes
In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your QA processes and code in good working order? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? […]
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Marketing Analytics, Data Science and Leadership – May 24, 2021 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Scan your entire website for accessibility issues with a few simple clicks via @ibmdeveloper Use […]
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So What? Google Analytics Competitive Benchmarking
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on competitive benchmarking using Google Analytics data. We walk through how the benchmarking […]
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INBOX INSIGHTS, May 19, 2021: Attribution Model, Google Analytics, Benchmarking
Attribution Model, Google Analytics, Benchmarking Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Multiyear Attribution Modeling In a recent talk we gave at the MarketingProfs B2B Forum, Jorge asked, “How do you best attribute marketing spend when you have a multiple year sale horizon? I use […]
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{PODCAST} In-Ear Insights: Google Analytics and Third Party Data
In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming […]
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