You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. 20 Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker An XML […]
Read More… from Marketing Analytics, Data Science and Leadership – March 8, 2021 Week In Review
In honor of International Women’s Day 2021, John and Katie wanted to partner up on a blog post and walk through some do’s and don’t of interviewing a female guest on your podcast. Katie, a female, has frequently been asked the same questions over and over that provide no value to an interview. John, a […]
Read More… from What NOT to ask a female guest on your podcast
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on influencer identification. We walk through what data you can use, types of […]
Read More… from So What? Influencer Identification Walkthrough
Producing Content at Scale, Podcast Ads, SEO Keywords Catch the latest Instagram brand and influencer statistics from over 1 million posts in our presentation from the Agorapulse Summit. Find out what works on Instagram » The Secret to Producing Content At Scale One of the questions I hear the most is, “How do you produce […]
In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: SEO Keyword Identification Processes
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Google May Give Us Ways To Block Our Content In Google Discover via @rustybrick So […]
Read More… from Marketing Analytics, Data Science and Leadership – March 1, 2021 Week In Review
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on podcast advertising best practices. We walk through what they are what not […]
Instagram Influencers, Survey Samples, Data Analysis Learn how to use social media data to improve your SEO in this new paper from Trust Insights and Talkwalker » On Sampling Sizes One of the questions we always tackle when it comes to the validity of data is whether or not a study is representative of the […]
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network graphs and how many influencer identification tools struggle to correctly identify influencers based on business goals. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. Scaling AI: The 4 challenges you’ll face via @venturebeat Solving problems with machine learning (ML) […]
Read More… from Marketing Analytics, Data Science and Leadership – February 22, 2021 Week In Review
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