In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]
Read More… from {PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways
In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]
Read More… from {PODCAST} In-Ear Insights: Go To Market Strategy
In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and models like OpenAI’s DALL-E or Stability.ai’s Stable Diffusion? What about blog content created by tools like GoCharlie or Copy.ai? Watch the interview on […]
Read More… from AI and Copyright Law: How Copyright Applies to AI-Generated Content
In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders
In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]
Read More… from {PODCAST} In-Ear Insights: What is Data-Driven Marketing?
In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. [podcastsponsor] Watch the video here: Can’t see anything? […]
Read More… from {PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics
In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do content attribution and one way you can get set up and running right away. Content attribution is the practice of determining which pieces of content […]
Read More… from {PODCAST} In-Ear Insights: What Is Content Attribution?
In this week’s In-Ear Insights, Katie and Chris discuss market research capabilities. What kinds of resources should an organization allocate towards market research? How often should you be doing market research? What are the different kinds of market research? These questions and many more answered – tune in to find out! [podcastsponsor] Watch the video […]
Read More… from {PODCAST} In-Ear Insights: Market Research Capabilities
In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting
In this week’s episode, Katie and Chris tackle the question of how to determine if someone has a good attitude and aptitude for marketing, business, or any professional even if they don’t have professional experience. The labor market is constrained for “hit the ground running” candidates, but the actual labor pool is much, much larger […]
Read More… from {PODCAST} In-Ear Insights: Attitude and Aptitude in Hiring
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