In this week’s In-Ear Insights, Katie and Chris discuss how marketers and business folks should approach data visualization, reports, and dashboards. What are some of the best – and worse – practices in data viz? You’ll also learn the secret of great data visualization: user stories. Tune in to find out how! [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Data Visualization Principles and Basics
In this week’s In-Ear Insights, Katie and Chris walk through the software development life cycle – the SDLC – and how we can apply it to marketing operations. From Data Studio dashboards to Google Ads to SEO, the overall process behind the SDLC applies well to any kind of marketing operations that require planning. Tune […]
Read More… from {PODCAST} In-Ear Insights: Applying the SDLC to Marketing Operations
In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. […]
Read More… from {PODCAST} In-Ear Insights: Content Marketing Strategy
In this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! [podcastsponsor] Watch the video here: […]
Read More… from {PODCAST} In-Ear Insights: Affiliate Marketing Overview
In this episode of In-Ear Insights, Katie and Chris talk about business strategy. From popular frameworks like SWOT analysis to concepts like Simon Sinek’s Start With Why, as well as the Trust Insights 5P Framework, learn how to approach business strategy and distill down the massive concept into actions you could take. [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Business Strategy
In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris walk through the (Artificial Intelligence and Machine Learning) AI/ML Lifecycle. When you’re thinking about deploying artificial intelligence and machine learning in your organization, especially for marketing purposes, what are the steps in the process you need to consider? Listen in and discover […]
Read More… from {PODCAST} In-Ear Insights: Exploring the AI/ML Lifecycle
In this episode of In-Ear Insights, Katie and Chris review a Google Analytics Audit case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review
In this episode of In-Ear Insights, Katie and Chris discuss the evolution of the Trust Insights 6C Data Quality Framework into the Data Quality Lifecycle. Learn what the Data Quality Lifecycle is, why it matters, and how to start applying the concept to your own marketing data. [podcastsponsor] Watch the video here: Can’t see anything? […]
Read More… from {PODCAST} In-Ear Insights: The Data Quality Lifecycle
In this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide – and what kind of TikTok analytics do you need to obtain for yourself? Tune in to find out. [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data
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