In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out […]
Read More… from {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content
In this episode, Katie and Chris reflect on the revelations about Facebook Inc. and how a company’s business practices can put it so far out of alignment with your core values that you have to stop doing business with them if you want to stay true to your values. But making a major change like […]
Read More… from {PODCAST} In-Ear Insights: Roadmap for Quitting Facebook As a Business
In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out! [podcastsponsor] Watch the video here: Can’t […]
Read More… from {PODCAST} In-Ear Insights: Using Data to Build a Content Marketing Roadmap
In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out how to create thumbstopping content marketing! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]
Read More… from {PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
Read More… from {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. [podcastsponsor] Watch the video here: […]
Read More… from {PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift
In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]
Read More… from {PODCAST} In-Ear Insights: Simple and Complex AI in Marketing
In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough
In this episode of In-Ear Insights, Katie and Chris talk about mitigating biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of […]
Read More… from {PODCAST} In-Ear Insights: Mitigating Biases in Market Research
In this week’s In-Ear Insights, Katie and Chris answer a listener question: what are the most important skills or things to know when you become a new manager? What are some of the major obstacles that individual contributors face when finding themselves in a management role? Tune in to learn about essential management skills. You’ll […]
Read More… from {PODCAST} In-Ear Insights: Essential Management Skills
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