In this episode, Katie and Chris discuss the process of submitting for awards, do awards matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. [podcastsponsor] Watch the video here: Can’t […]
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In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. [podcastsponsor] Watch the video here: Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business
In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Business Development and Sales
In this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn what not to ask female guests, how to ask better questions of guests, and as a guest on someone else’s podcast, how to set appropriate […]
Read More… from {PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast
In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. [podcastsponsor] […]
Read More… from {PODCAST} In-Ear Insights: SEO Keyword Identification Processes
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network graphs and how many influencer identification tools struggle to correctly identify influencers based on business goals. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk about Instagram Data for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown […]
Read More… from {PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take […]
Read More… from {PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok
In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. […]
Read More… from {PODCAST} In-Ear Insights: Essence of Community Management
In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don’t typically measure […]
Read More… from {PODCAST} In-Ear Insights: SEO and Customer Retention
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