In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and the advantages/disadvantages of each. They look at databases for network graphs and how many influencer identification tools struggle to correctly identify influencers based on business goals. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on […]
Read More… from {PODCAST} In-Ear Insights: Network Graphs and Influencer Marketing
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk about Instagram Data for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note the data shown […]
Read More… from {PODCAST} In-Ear Insights: Behind The Scenes Instagram Data
In this episode of In-Ear Insights, Katie and Chris tackled the thorny ethics of what you put in your AI models, based on leaked memos from Tiktok allegedly discriminating against protected classes. How do we know when an AI model is behaving badly by accident and by design? What are the steps we should take […]
Read More… from {PODCAST} In-Ear Insights: Ethics, Explainability, AI, and Tiktok
In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. […]
Read More… from {PODCAST} In-Ear Insights: Essence of Community Management
In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don’t typically measure […]
Read More… from {PODCAST} In-Ear Insights: SEO and Customer Retention
In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from {PODCAST} In-Ear Insights: Marketing Operations During a Crisis
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]
Read More… from {PODCAST} In-Ear Insights: Content Formats and Reducing Friction
In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think about changing for 2021? Pull up a chair, grab your beverage […]
Read More… from {PODCAST} In-Ear Insights: 2020 Year in Review
In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: 2021 Marketing Challenges
In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]
Read More… from {PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis
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