In this week’s In-Ear Insights, Katie and Chris discuss the differences between data analytics, business analytics, and marketing analytics. What do all these terms mean? What’s the difference? How do you know when you’re doing one versus another? They also tackle differences in job descriptions and titles as ways of thinking about the various forms […]
In this episode of In-Ear Insights, Katie and Chris discuss the basics of reporting and dashboarding best practices. What should a good report or dashboard look like? What does a dashboard report have in common with the cockpit of an Airbus A321? Listen in and get some tips to bring to your next reporting meeting. […]
Read More… from {PODCAST} In-Ear Insights: Reporting and Dashboarding Basics
Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]
Read More… from {PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020
In this episode of In-Ear Insights, Katie and Chris talk about email marketing strategy as it relates to growing your list – and keeping the names you have. How do you grow your list? How do you recover email addresses that have gone bad? What makes an email newsletter valuable? How long should your subscription […]
Read More… from {PODCAST} In-Ear Insights: Email Marketing List Growth and List Decay
In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to look for within your organization, and three methods for turning boring […]
Read More… from {PODCAST} In-Ear Insights: Data-Driven Thought Leadership
In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to […]
Read More… from {PODCAST} In-Ear Insights: Market Research and Surveying Best Practices
In this week’s In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn’t available? Most important, how do you turn all the data into a cohesive picture – and how […]
Read More… from {PODCAST} In-Ear Insights: Social Media Competitive Research
In this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration for agency proposals and pitches? How important is personal brand in an agency? […]
Read More… from {PODCAST} In-Ear Insights: The Marketing Mailbag
In this episode of In-Ear Insights, listen to the full audio from our Social Networks 2020 webinar, covering what social media platforms you need to focus on in 2020 and what your overall content strategy should look like. This webinar was hosted in partnership with Talkwalker, and features Trust Insights cofounder Christopher Penn and Talkwalker’s […]
Read More… from {PODCAST} In-Ear Insights: Social Networks 2020 Webinar
In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning. [podcastsponsor] Listen to the audio here: Download the MP3 audio […]
Read More… from {PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT
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