In this episode of In-Ear Insights, Katie and Chris discuss the power of data-driven thought leadership, and why so few marketers ever unlock the power of their own data for marketing purposes. They delve into what thought leadership is and isn’t, what data to look for within your organization, and three methods for turning boring […]
Read More… from {PODCAST} In-Ear Insights: Data-Driven Thought Leadership
In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to […]
Read More… from {PODCAST} In-Ear Insights: Market Research and Surveying Best Practices
In this week’s In-Ear Insights, Katie and Chris talk social media competitive research. How do you conduct competitive research with social media data? What data should you look for, and where do you get it? What data isn’t available? Most important, how do you turn all the data into a cohesive picture – and how […]
Read More… from {PODCAST} In-Ear Insights: Social Media Competitive Research
In this week’s In-Ear Insights, Katie and Chris tackle a mailbag full of marketing questions, such as: How do you define the differences between prospect, lead, marketing qualified lead (MQL), and sales qualified lead (SQL)? What do you do to find inspiration for agency proposals and pitches? How important is personal brand in an agency? […]
Read More… from {PODCAST} In-Ear Insights: The Marketing Mailbag
In this episode of In-Ear Insights, listen to the full audio from our Social Networks 2020 webinar, covering what social media platforms you need to focus on in 2020 and what your overall content strategy should look like. This webinar was hosted in partnership with Talkwalker, and features Trust Insights cofounder Christopher Penn and Talkwalker’s […]
Read More… from {PODCAST} In-Ear Insights: Social Networks 2020 Webinar
In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on your overall marketing planning. [podcastsponsor] Listen to the audio here: Download the MP3 audio […]
Read More… from {PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT
In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available […]
Read More… from {PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B
In this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic metrics along with rigorous analytics tracking is the path to demonstrating […]
Read More… from {PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics
In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn’t answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon, cryptocurrencies, and so much more. [podcastsponsor] Listen to […]
Read More… from {PODCAST} In-Ear Insights: Nontraditional Data Sources
In this week’s In-Ear Insights, Katie and Chris share takeaways and insights from the live webinar and on-site event at Talkwalker Inc.’s US headquarters. Listen as they reveal statistics that surprised them (such as the number of brands with no YouTube strategy), how to stay current on social media news, and much more. Watch […]
Read More… from {PODCAST} In-Ear Insights: 2020 Social Media Strategy, Live at Talkwalker
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