In this week’s episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to qualitative research in order to make the most […]
Read More… from {PODCAST} In-Ear Insights: Getting Started With New Social Networks
In this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your digital customer journey. [podcastsponsor] Listen to the audio here: Download the MP3 audio here. Need help […]
Read More… from {PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing
In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how they make the most of every opportunity to generate multiple types of content. [podcastsponsor] Can’t see […]
Read More… from {PODCAST} In-Ear Insights: Event Equipment and Multimedia
In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past […]
Read More… from {PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD
In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics for business is, how it works, and use cases such as revenue forecasting, marketing planning, and more. [podcastsponsor] Listen to the audio here: […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Business
Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is “marketing plan template”. In this episode, Katie and Chris discuss marketing planning, how to plan for […]
Read More… from {PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning
In this week’s In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate […]
Read More… from {PODCAST} In-Ear Insights: To Gate or Not To Gate Content Marketing
In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019
In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know about agile marketing Listen in and use these ideas to improve your own […]
Read More… from {PODCAST} In-Ear Insights: Agile Marketing Best Practices
In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea […]
Read More… from {PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing
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