In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for “one view of the customer”. Learn more about some of the regulations, what the penalties […]
Read More… from {PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations
In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill your content marketing queue with content that will bring […]
Read More… from {PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas
In this week’s episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as […]
Read More… from {PODCAST} In-Ear Insights: Customer Data Protection and Privacy
In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s episode comes with two visuals so you can follow along with […]
Read More… from {PODCAST} In-Ear Insights: Quarterly Review and Planning
In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation […]
Read More… from {PODCAST} In-Ear Insights: Combatting the Summer Slowdown
In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As […]
Read More… from {PODCAST} In-Ear Insights: Agile Marketing Technology Deployment
In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram’s parent company, doing this? (hint: money) Listen to the […]
Read More… from {PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers
In this week’s In-Ear Insights, Katie and Chris discuss corporate social responsibility, social good, and ways of making a difference that don’t necessarily involve large financial contributions to causes. Listen in for an upcoming example of how Trust Insights will be using its powers for good. Sponsor: Knowledge Matters In-Ear Insights is brought to you […]
Read More… from {PODCAST} In-Ear Insights: Corporate Social Responsibility and Social Good
In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen to the audio here: Download the MP3 audio here. Need help with […]
Read More… from {PODCAST} In-Ear Insights: Uses of AI in Direct Marketing
In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices […]
Read More… from {PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards
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