Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18 months, deep mind would be […]
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In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet influencers, including analytics to assess. Tactical takeaways, such as where […]
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At Trust Insights, one of our core values is, “We are cooperative and aware.” When we consider what invites change in government, the single greatest factor is voter participation. Regardless of political or ideological affiliation, encouraging more citizens to become aware of and actively participate/cooperate in the political process is a worthy aim. Why don’t […]
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Marketers should be using predictive analytics to help plan out their tactics, specifically their content marketing. But what are the issues with predictive analytics when it comes to marketing planning? Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but […]
Marketing Insights Q&A: Where do I get started learning marketing analytics? We get this question and its variants, like “how to learn marketing analytics” often. There are three sets of content to pay attention to when learning marketing analytics: courses, books, and blogs. Courses will help you build a foundation of knowledge, books will help […]
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Before we get into best practices for building a Google Data Studio dashboard, let’s quickly review what Data Studio is, what it isn’t, and how to construct a dashboard. What Data Studio Is Google’s Data Studio makes dashboards. That’s the simplest way to put it. Marketers use dashboards as a quick way to display a […]
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Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: What is the best advice for a marketing just starting out? To answer this, we’ll talk through the three Ps: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and […]
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Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to […]
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