In this week’s In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You’ll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around. Watch the […]
Read More… from In-Ear Insights: Generative AI Limitations in Marketing
In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. […]
Read More… from In-Ear Insights: Predictive Analytics and Reducing Churn
In this week’s In-Ear Insights, Katie and Chris reflect on lessons learned from Social Media Marketing World 2024. With generative AI taking center stage both literally and figuratively, what does that mean for social media marketers? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]
Read More… from In-Ear Insights: Lessons Learned from Social Media Marketing World 2024
In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch […]
Read More… from In-Ear Insights: Predictive Analytics If You’re Data-Poor
In this week’s In-Ear Insights, Katie and Chris discuss generative AI impact on search engine marketing. What is the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search? Tune in to find out, and what steps you should take to prepare for the future. Watch the video here: […]
Read More… from In-Ear Insights: Generative AI Impact on Search Engine Marketing
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the complexities of data privacy in the era of generative AI. They offer practical tips on safeguarding personal and company data, emphasizing the importance of understanding terms of service and the implications of sharing information online. You’ll gain insights into how […]
Read More… from In-Ear Insights: Data Privacy and Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial role of analytics in digital marketing and how it’s often seen as the bearer of bad news. They explore the common pitfalls companies face when they only sporadically review data, leading to missed opportunities for timely adjustments. Katie emphasizes […]
Read More… from In-Ear Insights: Strategic Value of Analytics
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss unlocking workforce potential with generative AI and the evolving landscape of artificial intelligence in the workforce. They delve into the capabilities and limitations of AI, contrasting its performance against human tasks and creativity. The conversation highlights the importance of human critical […]
Read More… from In-Ear Insights: Unlocking Workforce Potential with Generative AI
In this week’s In-Ear Insights, Katie and Chris talk through some of the considerations that Custom GPT makers and consumers should keep in mind as OpenAI’s Custom GPT Store opens for business this week. Learn what pitfalls to avoid! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI in 2024 and the rapid advancements in generative AI over the past year, including significant developments in various AI models. They explore how these technologies impact businesses and the importance of understanding their capabilities and limitations. The conversation also […]
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