In-Ear Insights Custom GPT & Software Development Best Practices

In-Ear Insights: Custom GPT & Software Development Best Practices

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Custom GPT setup, the pros and cons of using AI chatbots like ChatGPT to automate content creation, and best practices for training them effectively, such as the TrustInsights.ai 5P framework and the SDLC. [podcastsponsor] Watch the video here: Can’t see anything? […]

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In-Ear Insights ADD AI TO EVERYTHING CEO AI STRATEGY

In-Ear Insights: Add AI To Everything? CEO AI Strategy

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss CEO AI strategy and whether businesses should add AI to everything just because it’s trendy. They explain why following directives to “AI-ify everything” can backfire, and share a smarter approach using processes like creating user stories and the Trust Insights 5P […]

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In-Ear Insights Predictive Analytics, Productivity, and Management

In-Ear Insights: Predictive Analytics, Productivity, and Management

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help […]

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In-Ear Insights CMO Survey, AI, and 2024 Marketing Budgets

In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the peculiar budget cuts that CMOs are making for 2024 marketing budgets and how it will impact marketing teams. We talk about the surprising reductions in spending for CRM, customer experience, and brand building. We analyze the disconnect between using AI […]

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In-Ear Insights CHANGING YOUR MARTECH STACK

In-Ear Insights: Changing Your MarTech Stack

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss changing your MarTech stack and how to thoughtfully add new marketing technology to your existing tech stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to […]

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In-Ear Insights MarketingProfs B2B Forum 2023 Takeaways

In-Ear Insights: MarketingProfs B2B Forum 2023 Takeaways

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal […]

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In-Ear Insights How to Vet and Hire an Analytics Agency or Employee

In-Ear Insights: How to Vet and Hire an Analytics Agency or Employee

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert or analytics agency for your business. We cover the importance of having your processes and goals clearly defined before bringing on help, so you can assess if a potential hire or agency […]

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In-Ear Insights Generative AI and the Future of work

In-Ear Insights: Generative AI and the Future of Work

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on businesses, especially hourly businesses like agencies. They explore the problems with time tracking and utilization rates, and how it breeds inefficiency. Katie shares her experience being forced to innovate on command. Chris talks about the […]

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In-Ear Insights Who Owns Your Data

In-Ear Insights: Who Owns Your Data?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]

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In-Ear Insights The C-Suite Guide to Generative AI

In-Ear Insights: The C-Suite Guide to Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a guide to generative AI for the C-Suite and discuss how CEOs should approach understanding and using large language models and AI, starting with identifying business problems first before considering technology solutions. [podcastsponsor] Watch the video here: Can’t see anything? Watch […]

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