In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to mitigate gender bias in AI systems by assessing risk, implementing human review processes, and building an equitable company culture. [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the […]
Read More… from In-Ear Insights: Gender Bias and Fairness in Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage large language models like ChatGPT with your business analytics data. We talk through real examples of using AI to analyze CRM data for buyer personas, extract tables from PDFs, summarize PowerPoints into executive briefs, transform your data into […]
Read More… from In-Ear Insights: Analytics Use Cases for Large Language Models
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how large language models with perfect memory can assist with competitive analysis. They explain how these tools can quickly synthesize vast amounts of public data to provide insights into competitors’ offerings, differentiation, and performance. Katie and Chris note the importance of […]
Read More… from In-Ear Insights: How To Use Generative AI For Competitive Analysis
In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with the problem, not the tool. Katie recommends the 5 P’s to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements. […]
Read More… from In-Ear Insights: Which AI Tool Should I Be Using?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris’s generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes […]
Read More… from In-Ear Insights: Marketing AI Conference 2023 In Review
Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert ask the question: is ChatGPT getting dumber? They discuss findings that ChatGPT appears […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie Robbert and Christopher Penn tackle a common workplace challenge – how to keep teams focused on priorities instead of getting distracted by drama or interpersonal issues. As Katie explains, acknowledging that some level of gossip or emotional venting will happen is key. Trying to […]
Read More… from In-Ear Insights: Workplace Communication and Productivity
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of data science skills. They explore the various aspects of data science and what it truly means to be a data scientist. They touch upon the importance of understanding the scientific method and how it applies to data science. […]
Read More… from In-Ear Insights: Limitations of Data Science Skills
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenge of marketing products and services that are considered boring or mundane. They emphasize the importance of identifying the right audience for such products and reframing the marketing approach to make it more appealing to that specific audience. They provide […]
Read More… from In-Ear Insights: How to Market Boring Products
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