Prioritizing People

Prioritizing People

This post was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]

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INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats

INBOX INSIGHTS: Finding AI Wins, AI Use Case Formats (2025-02-19) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and deadlines, […]

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In-Ear Insights Deconstructing Generative AI Use Cases

In-Ear Insights: Deconstructing Generative AI Use Cases

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing generative AI use cases. You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You’ll discover a practical framework to break down complex AI initiatives into manageable steps. This episode […]

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MODELS VS APPS

AI Models vs Apps

This data was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps In this week’s Data Diaries, let’s demystify something about AI models. A lot of people have spilled a lot of digital ink about the newest AI model, Deepseek, and their (justified) […]

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So What AI for Business Continuity Planning 1

So What? AI for Business Continuity Planning

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how you can use AI for business continuity planning. You’ll […]

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Considerations for Local AI

Considerations for Local AI

This content was originally featured in the January 15th, 2025 newsletter found here: INBOX INSIGHTS, January 15, 2025: Considerations for Local AI, Data Analysis with AI Four Considerations for Local AI Models I’ve been thinking a lot about the future of AI implementation in businesses. After spending the last few years helping companies navigate their […]

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INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data

INBOX INSIGHTS: Finding Clarity, Dealing with Missing Data (2025-02-05) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are struggling […]

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In-Ear Insights: Generative AI Reasoning Models For Scenario Planning

In-Ear Insights: Generative AI Reasoning Models For Scenario Planning

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how reasoning models, a new type of AI, can revolutionize your scenario planning. You’ll discover how these advanced AI models can help you anticipate unforeseen challenges and opportunities for your business. Learn to move beyond reactive panic planning and create robust […]

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DATA ANALYSIS WITH AI

Data Analysis with AI

This data was originally featured in the January 15th, 2025 newsletter found here: INBOX INSIGHTS, January 15, 2025: Considerations for Local AI, Data Analysis with AI In this week’s Data Diaries, let’s continue our theme of analyzing data with generative AI. There are three major considerations when it comes to whether generative AI is a […]

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INBOX INSIGHTS, January 22, 2025: Best Practices for Building and Measuring Trust

INBOX INSIGHTS: Best Practices for Building and Measuring Trust (2025-01-22) :: View in browser 👉 Pre-register for our new course, Mastering Prompt Engineering for Marketers! Best Practices for Building Trust Given the ups and downs of this week, this year, this decade, I figured it would be a good time to revisit trust building. Chris […]

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