ROOTED IN BASICS

Rooted in the Basics

This post was originally featured in the January 8th, 2025 newsletter found here: INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report Rooted: to Establish Deeply and Firmly I know a lot of people have New Year’s traditions. We at Trust Insights are not excluded from that. As Michael Scott said, “I’m […]

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In-Ear Insights Tiktok Marketing, Social Media Strategy, and Diversification

In-Ear Insights: Tiktok Marketing, Social Media Strategy, and Diversification

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Tiktok marketing and social media strategy diversification after the recent TikTok incident. You’ll learn how to create content that thrives regardless of platform changes. You’ll discover strategies to build a direct, trusting connection with your audience, reducing reliance on third-party platforms. […]

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In-Ear Insights Analyzing Data with Generative AI

In-Ear Insights: Analyzing Data with Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing data with generative AI. You’ll discover how to leverage AI to understand your marketing data better. You’ll learn powerful techniques to identify trends and patterns in your data, even if you’re not a data scientist. You’ll learn to use the […]

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Setting Boundaries

Setting Boundaries

This content was originally featured in the November 20th, 2024 newsletter found here: INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2   Keeping the Human Element: Boundaries in an AI World Recently at #MPB2B, amidst discussions of emerging technologies and innovations, a profound theme emerged that transcended the technical specifications and implementation strategies. […]

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Everything can be measured

Everything Can Be Measured

This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured In this week’s Data Diaries, let’s recap a brief reminder that arose during our MarketingProfs B2B Forum workshop this year. When we talk about using data to make […]

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So What 2025 Trends in Marketing

So What? 2025 Trends in Marketing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the top marketing trends for 2025. You’ll discover how […]

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12 Days of AI Use Cases Day 4 Automated Data Transformation

12 Days of AI Use Cases Day 4: Automated Data Transformation

Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]

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Emerging Trend Identification

Emerging Trend Identification

This data was originally featured in the November 6th, 2024 newsletter found here: INBOX INSIGHTS, November 6, 2024: Take Care of Yourself, Emerging Trend Identification In this week’s Data Diaries, let’s explore more on the topic of trend identification, especially emerging trends. One of the great challenges of emerging trend analysis is… well, it’s emerging. […]

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INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2

INBOX INSIGHTS: Setting Boundaries, ChatGPT Turns 2 (11/20) :: View in browser ✅ Download our newly revised Unofficial Guide to the LinkedIn Algorithm, just updated with new information from LinkedIn Engineering! Keeping the Human Element: Boundaries in an AI World Recently at #MPB2B, amidst discussions of emerging technologies and innovations, a profound theme emerged that […]

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AI for Annual Planning

AI and Annual Planning

This content was originally featured in the October 9th, 2024 newsletter found here: INBOX INSIGHTS, October 9, 2024: AI and Annual Planning, Economic Indicators Part 2 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building […]

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