This content was originally featured in the March 5th, 2025 newsletter found here: INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss optimizing your AI content strategy in the age of artificial intelligence. You’ll discover how to make your content appealing to both humans and AI algorithms, ensuring maximum reach and engagement. You will learn to balance data-driven AI optimization with the irreplaceable […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to prepare your data for AI so that it […]
This post was originally featured in the February 19th, 2025 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and […]
INBOX INSIGHTS: Foundations in AI, AI Model Benchmarking (2025-03-12) :: View in browser 
Take our new course, Mastering Prompt Engineering for Marketers! The Foundation Still Matters I was sitting in a lecture hall at Worcester Polytechnic Institute (WPI) last week, speaking to a room of bright students through the Women in Data Science (WIDS) […]
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This data was originally featured in the February 19th, 2024 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats In this week’s Data Diaries, let’s talk about the ingredients for a good use case. To be clear, a use case isn’t the same as a case study – a […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the rise of SEO for AI, also known as Generative AI Optimization. You’ll discover how generative AI is changing the rules of search and what it means for your content strategy. You’ll learn how to use AI tools to uncover hidden […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing generative AI use cases. You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You’ll discover a practical framework to break down complex AI initiatives into manageable steps. This episode […]
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INBOX INSIGHTS: Why You Need a Skills Matrix, Skills Inventories (2025-02-12) :: View in browser Take our new course, Mastering Prompt Engineering for Marketers! Why You Need a Skills Matrix Immediately Here’s what’s happening in companies right now, and I bet this sounds familiar: Teams are staring at their project plans, realizing that about […]
Read More… from INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn all about Google’s NotebookLM and how you can use this […]
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