INBOX INSIGHTS: Do You Need to Be An AI Expert, Economic Indicators Part 3 (10/16) :: View in browser Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building a Data-Driven, AI-Powered Customer Journey Map Do […]
Tag: AI
Unlocking Data-Driven Growth
Unlocking Data-Driven Growth: How Enterprise Leaders Can Leverage AI Tools for Enhanced Customer Experiences and Operational Efficiency The evolution and popularity of generative AI are reshaping the business landscape, and its potential for data-rich enterprises is undeniable. Forward-thinking CMOs, VPs of Marketing, and Data & Analytics leaders are recognizing the transformative power of AI tools, […]
INBOX INSIGHTS, September 18, 2024: Overcoming AI Resistance, OpenAI o1 Model
INBOX INSIGHTS: Overcoming AI Resistance, OpenAI o1 Model (9/18) :: View in browser Catch the replay of our MAICON talks! Katie’s talk, Managing the People who Manage AI Chris’ talk, The Future of AI is Open How to Overcome Resistance to AI Integration in Your Organization At MAICON last week, I talked about managing the […]
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In-Ear Insights: MAICON 2024 Key Takeaways
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your […]
So What? Generative AI for Content Personalization
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for content personalization to […]
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INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI
INBOX INSIGHTS: The Productivity Paradox, Pumpkin Spice AI (8/28) :: View in browser 
Catch the recording of our free webinar, Generative AI for Hospitality! The Productivity Paradox: How Procrastination Can Spark Creativity and Focus (and When It Becomes a Problem) They say, “Write what you know.” Today, I know how to procrastinate. Being somewhat […]
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So What? Using Your ICP to Align Your Services
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn how to use your ICP, your ideal customer profile, to realign your service pages for […]
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Human Connection in Marketing
This data was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands Register for our upcoming free webinar, Generative AI for Hospitality! The Power of Human Connection in Marketing Over this past weekend, I volunteered some time at the info booth for […]
Generative AI All or Nothing
This data was originally featured in the 8/7/2024 newsletter found here: INBOX INSIGHTS, August 7, 2024: Generative AI All or Nothing, Unstructured Data Analysis with AI Is Generative AI All or Nothing? Chris asked me about how to convince someone that they should use generative AI. In last week’s newsletter, I wrote about how process […]
AI Adoption
This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries Register for our upcoming free webinar, Generative AI for Hospitality! How Do You Convince the Unconvinced? AI isn’t for me. AI will take my job. I can do it better than AI. Trust […]
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