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Skills Inventories

This data was originally featured in the February 12th, 2025 newsletter found here: INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories In this week’s Data Diaries, let’s talk about the skills of artificial intelligence. As Katie highlighted in this week’s podcast and the opening section, one of the things we […]

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INBOX INSIGHTS, February 26, 2025: Reviews, Marketing Job Demand

INBOX INSIGHTS: Reviews, Marketing Job Demand (2025-02-26) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Reviews: The Human Connection AI Can’t Replace Last week, I was grabbing coffee with our Account Manager, Kelsey, when she brought up something that has been bothering her. “I feel weird about putting too […]

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In-Ear Insights: What Are AI Agents?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris answer the key question: What are AI agents? They discuss the surprising flaw in agentic AI that everyone is overlooking. You’ll unravel the mystery of what truly defines an AI agent and how it differs from simple automation. You’ll learn why blindly […]

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Prioritizing People

Prioritizing People

This post was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]

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INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats

INBOX INSIGHTS: Finding AI Wins, AI Use Case Formats (2025-02-19) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and deadlines, […]

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In-Ear Insights Deconstructing Generative AI Use Cases

In-Ear Insights: Deconstructing Generative AI Use Cases

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing generative AI use cases. You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You’ll discover a practical framework to break down complex AI initiatives into manageable steps. This episode […]

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MODELS VS APPS

AI Models vs Apps

This data was originally featured in the January 29th, 2025 newsletter found here: INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps In this week’s Data Diaries, let’s demystify something about AI models. A lot of people have spilled a lot of digital ink about the newest AI model, Deepseek, and their (justified) […]

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So What AI for Business Continuity Planning 1

So What? AI for Business Continuity Planning

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how you can use AI for business continuity planning. You’ll […]

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Considerations for Local AI

Considerations for Local AI

This content was originally featured in the January 15th, 2025 newsletter found here: INBOX INSIGHTS, January 15, 2025: Considerations for Local AI, Data Analysis with AI Four Considerations for Local AI Models I’ve been thinking a lot about the future of AI implementation in businesses. After spending the last few years helping companies navigate their […]

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INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data

INBOX INSIGHTS: Finding Clarity, Dealing with Missing Data (2025-02-05) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Clarity When Everything Feels Overwhelming I’ve been waking up with a sense of dread every day for a few weeks. I know I’m not alone. A lot of us are struggling […]

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