This data was originally featured in the March 12th, 2025 newsletter found here: INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking In this week’s Data Diaries, let’s talk about AI benchmarks. In the AI world, and especially in the generative AI world, AI models are often rated by how they perform on […]
This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]
This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get started. This is where most companies should begin if they are currently not doing anything. Usually […]
Read More… from Attribution Part 2: Source Codes and Reconciliation
Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path from prospect to customer can we get enough data to […]
Read More… from Attribution Part 1: Why light up the dark data around attribution?
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