So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to optimize content for AI. You’ll discover how to […]
Read More… from So What? SEO for AI Part 2: How To Optimize Content For AI
This data was originally featured in the February 19th, 2024 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats In this week’s Data Diaries, let’s talk about the ingredients for a good use case. To be clear, a use case isn’t the same as a case study – a […]
INBOX INSIGHTS: Finding Joy in AI, Deep Research Prompting (2025-03-05) :: View in browser 
Take our new course, Mastering Prompt Engineering for Marketers! Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny object, […]
Read More… from INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the rise of SEO for AI, also known as Generative AI Optimization. You’ll discover how generative AI is changing the rules of search and what it means for your content strategy. You’ll learn how to use AI tools to uncover hidden […]
Read More… from In-Ear Insights: Generative AI Optimization for Marketing
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss local AI, and open AI, and its implications for your business. You’ll discover how to protect your sensitive data by keeping it within your own systems. You’ll learn to reduce costs associated with large-scale AI tasks. You’ll find sustainable practices that […]
Read More… from In-Ear Insights: What is Local AI / Open Model AI?
Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at how to generate use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens […]
Read More… from 12 Days of AI Use Cases Day 12: Generate Use Cases
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenges of 2024 and how they learned to thrive. You will discover how Trust Insights adapted to the rapid changes in AI and found success with their R&D process. Learn why focusing on foundational elements such as people and process […]
Read More… from In-Ear Insights: Trust Insights 2024 Year In Review
Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]
Read More… from 12 Days of AI Use Cases Day 7: Writing An Entire Book
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? Trust Insights weekly livestream, you’ll learn how the LinkedIn algorithm works. You’ll discover how to create content […]
Read More… from So What? LinkedIn Algorithm Guide Walkthrough
This content was originally featured in the October 2nd, 2024 newsletter found here: INBOX INSIGHTS, October 2, 2024: Getting Lost in AI, Economic Indicators Part 1 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building […]
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