Everything can be measured

Everything Can Be Measured

This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured In this week’s Data Diaries, let’s recap a brief reminder that arose during our MarketingProfs B2B Forum workshop this year. When we talk about using data to make […]

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So What 2025 Trends in Marketing

So What? 2025 Trends in Marketing

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the top marketing trends for 2025. You’ll discover how […]

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INBOX INSIGHTS, December 11, 2024: Organizational Health, AI Models

INBOX INSIGHTS: Organizational Health, AI Models (12/11) :: View in browser ✅ Download our newly revised Unofficial Guide to the LinkedIn Algorithm, just updated with new information from LinkedIn Engineering! Why Organizational Health Outshines Tech Trends Every Time I just finished another conversation where a client was panicking about not having the latest AI tool. […]

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INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured

INBOX INSIGHTS: Validating Ideas With User Stories, Everything Can Be Measured (11/13) :: View in browser 🎨 Download our new free Generative AI for Image Generation Prompt Guide! Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a […]

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AI for Annual Planning

AI and Annual Planning

This content was originally featured in the October 9th, 2024 newsletter found here: INBOX INSIGHTS, October 9, 2024: AI and Annual Planning, Economic Indicators Part 2 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building […]

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In-Ear Insights Generative AI for Conference Attendees

In-Ear Insights: Generative AI for Conference Attendees

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience. You’ll discover how to use […]

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Building Powerful ICPs with Generative AI 5

Building Powerful ICPs with Generative AI – Final Summary

This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]

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Building Powerful ICPs with Generative AI 4

Building Powerful ICPs with Generative AI: Part 4

This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Advanced ICP Strategies: Level Up Your Customer Understanding Have you ever rented a bike to explore a new city, and while everything is beautiful, […]

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Building Powerful ICPs with Generative AI 3

Building Powerful ICPs with Generative AI – Part 3

This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Mentor GPT: Because Everyone Deserves a Safe Space  In the fast-paced, ever-evolving world of marketing, and Generative AI, having a trusted mentor can […]

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