So What How to use Generative AI to Analyze Data

So What? How to use Generative AI to Analyze Data

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to analyze data, starting with […]

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Securing digital ghosts

Securing Our Digital Ghosts

This content was originally featured in the December 4th, 2024 newsletter found here: INBOX INSIGHTS, December 4, 2024: Securing Our Digital Ghosts, AI Use Cases The concept of a “digital ghost” has been on my mind lately, sparked by a recent conversation with Chris Penn. For those unfamiliar, your digital ghost is the collection of your […]

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AI USE CASES

AI Use Cases

This data was originally featured in the December 4th, 2024 newsletter found here: INBOX INSIGHTS, December 4, 2024: Securing Our Digital Ghosts, AI Use Cases In this week’s Data Diaries, let’s take a sneak peek at some data from our upcoming series, the 12 Days of AI Use Cases. This is the successor to the […]

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Setting Boundaries

Setting Boundaries

This content was originally featured in the November 20th, 2024 newsletter found here: INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2   Keeping the Human Element: Boundaries in an AI World Recently at #MPB2B, amidst discussions of emerging technologies and innovations, a profound theme emerged that transcended the technical specifications and implementation strategies. […]

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INBOX INSIGHTS, January 8, 2025: Rooted In The Basics, Marketing Jobs Report

INBOX INSIGHTS: Rooted In The Basics, Marketing Jobs Report (2025-01-08) :: View in browser ✅ Download our newly released 2025 Marketing Trends Report! Rooted: to Establish Deeply and Firmly I know a lot of people have New Year’s traditions. We at Trust Insights are not excluded from that. As Michael Scott said, “I’m not superstitious, […]

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In-Ear Insights What is Local AI OPen Model AI

In-Ear Insights: What is Local AI / Open Model AI?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss local AI and its implications for your business. You’ll discover how to protect your sensitive data by keeping it within your own systems. You’ll learn to reduce costs associated with large-scale AI tasks. You’ll find sustainable practices that reduce your environmental […]

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ChatGPT turns 2

ChatGPT Turns 2

This content was originally featured in the November 20th, 2024 newsletter found here: INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2 In this week’s Data Diaries, let’s celebrate a birthday. We’re a little early since next week is the Thanksgiving holiday here in the US, and there will be no Data Diaries column […]

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Everything can be measured

Everything Can Be Measured

This content was originally featured in the November 13th, 2024 newsletter found here: INBOX INSIGHTS, November 13, 2024: Validating Ideas With User Stories, Everything Can Be Measured In this week’s Data Diaries, let’s recap a brief reminder that arose during our MarketingProfs B2B Forum workshop this year. When we talk about using data to make […]

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So What 2024 Year In Review

So What? 2024 Year in Review of Marketing and AI Trends

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the most important marketing and AI trends of 2024. […]

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12 Days of AI Use Cases Day 12: Generate Use Cases

12 Days of AI Use Cases Day 12: Generate Use Cases

Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]

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