In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance […]
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This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks This week, let’s revisit prompting frameworks. A long time ago in AI years, Trust Insights created the RACE framework for AI prompting: Role: tell the model who it is Action: […]
This data was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation In this week’s Data Diaries, let’s talk about language and content translation. Last week on the livestream, we shared the idea of doing translation, converting your content into other […]
INBOX INSIGHTS: AI Integration Strategy Part 1, AI Prompting Frameworks (2025-04-09) :: View in browser 
Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter Approaching AI Integration Strategically – Part 1 The pressure to adopt AI is everywhere, but rushing in without a strategy is like me trying to walk […]
This data was originally featured in the March 12th, 2025 newsletter found here: INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking In this week’s Data Diaries, let’s talk about AI benchmarks. In the AI world, and especially in the generative AI world, AI models are often rated by how they perform on […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss data preparation for generative AI. You’ll learn why having high-quality data is the essential ingredient for getting valuable insights from AI tools. Discover how to ensure your data is clean, credible, and comprehensive, avoiding the pitfalls of ‘garbage in, garbage out’. […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to analyze data, starting with […]
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INBOX INSIGHTS: Considerations for Local AI, Data Analysis with AI (2025-01-15) :: View in browser Download Letters From The Corner Office, the annual book by Katie Robbert! No forms to fill out, no info to give. Four Considerations for Local AI Models I’ve been thinking a lot about the future of AI implementation in […]
Read More… from INBOX INSIGHTS, January 15, 2025: Considerations for Local AI, Data Analysis with AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the most important marketing and AI trends of 2024. […]
Read More… from So What? 2024 Year in Review of Marketing and AI Trends
INBOX INSIGHTS: Happy Holidays From Trust Insights! (12/18) :: View in browser 
Download our newly released 2025 Marketing Trends Report! Trust Insights’ Top-Performing Content for 2024 It’s the end of the year. This has been simultaneously the fastest and slowest year ever. I feel like January happened eight years ago, and at the same […]
Read More… from INBOX INSIGHTS, December 18, 2024: Happy Holidays From Trust Insights!
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