Tag: Google Analytics

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How To Make Google Analytics 4 Work For You

Posted on February 8, 2024 by Kelsey Richard

This content was originally featured in the January 24th, 2024 newsletter found here: INBOX INSIGHTS: MAKE GOOGLE ANALYTICS 4 WORK FOR YOU, RED TEAMING CUSTOM GPTS, PART 3 I’ve been asking around, and the overwhelming consensus is that everyone dislikes Google Analytics 4. Why? It doesn’t feel like an upgrade from Universal Analytics. If anything, […]

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So What? Google Analytics 4 Audit Basics

Posted on January 26, 2024 by Kelsey Richard

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we take a look at google analytics 4 and how to use the basic data within […]

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