So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? Trust Insights weekly livestream, you’ll learn how the LinkedIn algorithm works. You’ll discover how to create content […]
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Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]
Read More… from 12 Days of AI Use Cases Day 1: Streamlining Marketing Reports
This data was originally featured in the October 30th, 2024 newsletter found here: INBOX INSIGHTS, October 30, 2024: Undoing Toxic Cultures, AI-Powered Buyer Journeys In this week’s Data Diaries, let’s take a step back and think for a second. What are generative AI tools like large language models really good at? Language, of course. They’re […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the surprising performance of large language models in a […]
Read More… from So What? Q4 2024 Large Language Model Comparison and Bakeoff
INBOX INSIGHTS: Setting Boundaries, ChatGPT Turns 2 (11/20) :: View in browser ✅ Download our newly revised Unofficial Guide to the LinkedIn Algorithm, just updated with new information from LinkedIn Engineering! Keeping the Human Element: Boundaries in an AI World Recently at #MPB2B, amidst discussions of emerging technologies and innovations, a profound theme emerged that […]
Read More… from INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2
INBOX INSIGHTS: Validating Ideas With User Stories, Everything Can Be Measured (11/13) :: View in browser 🎨 Download our new free Generative AI for Image Generation Prompt Guide! Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about calculating share of voice and sentiment analysis using generative […]
Read More… from So What? AI-enabled Share of Voice: Halloween Special
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI for competitive analysis. You’ll discover how […]
Read More… from So What? Using Generative AI for Competitive Analysis
INBOX INSIGHTS: Overcoming AI Resistance, OpenAI o1 Model (9/18) :: View in browser Catch the replay of our MAICON talks! Katie’s talk, Managing the People who Manage AI Chris’ talk, The Future of AI is Open How to Overcome Resistance to AI Integration in Your Organization At MAICON last week, I talked about managing the […]
Read More… from INBOX INSIGHTS, September 18, 2024: Overcoming AI Resistance, OpenAI o1 Model
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]
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