INBOX INSIGHTS: Validating Ideas With User Stories, Everything Can Be Measured (11/13) :: View in browser 🎨 Download our new free Generative AI for Image Generation Prompt Guide! Validate Marketing Ideas With User Stories Disclosure: Katie is traveling for MarketingProfs B2B Forum this week, and so we took the transcript from our workshop, extracted a […]
Tag: marketing analytics
So What? AI-enabled Share of Voice: Halloween Special
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about calculating share of voice and sentiment analysis using generative […]
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So What? Using Generative AI for Competitive Analysis
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI for competitive analysis. You’ll discover how […]
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INBOX INSIGHTS, September 18, 2024: Overcoming AI Resistance, OpenAI o1 Model
INBOX INSIGHTS: Overcoming AI Resistance, OpenAI o1 Model (9/18) :: View in browser Catch the replay of our MAICON talks! Katie’s talk, Managing the People who Manage AI Chris’ talk, The Future of AI is Open How to Overcome Resistance to AI Integration in Your Organization At MAICON last week, I talked about managing the […]
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Building Powerful ICPs with Generative AI – Final Summary
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]
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Building Powerful ICPs with Generative AI: Part 4
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Advanced ICP Strategies: Level Up Your Customer Understanding Have you ever rented a bike to explore a new city, and while everything is beautiful, […]
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Building Powerful ICPs with Generative AI: Part 1
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Remember that time you poured your heart and soul into a marketing campaign, only for it to fall short when it launched? Yeah, me […]
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So What? Leveraging your ICP for Data Storytelling
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! INSERT GEMINI SUMMARY HERE FROM YOUTUBE CAPTION PROMPT: Watch the video here: Can’t see anything? Watch it on YouTube here. In this episode […]
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So What? Using Your ICP to Align Your Services
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn how to use your ICP, your ideal customer profile, to realign your service pages for […]
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Instagram For Brands
This content was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands In this week’s Data Diaries, we bid farewell to an old friend: Meta Crowdtangle. Originally a standalone company, I first became aware of Crowdtangle in 2015 at my old agency […]
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