a red and black text on a wall that says "Finding AI wins"

Finding AI Wins

This post was originally featured in the February 19th, 2025 newsletter found here: INBOX INSIGHTS, February 19, 2025: Finding AI Wins, AI Use Case Formats Finding Your First AI Win Last week, a member of our community shared something that hit home: “My CMO is pushing us to implement AI, but with our workload and […]

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So What How to Deconstruct Generative AI Use Cases

So What? How to Deconstruct Generative AI Use Cases

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to deconstruct generative AI use cases to better utilize […]

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So What How to Streamline Your Marketing with Google NotebookLM

So What? How to Streamline Your Marketing with Google NotebookLM

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn all about Google’s NotebookLM and how you can use this […]

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INBOX INSIGHTS, January 29, 2025: Prioritizing People, AI Models vs Apps

INBOX INSIGHTS: Prioritizing People, AI Models vs Apps (2025-01-29) :: View in browser 👉 Pre-register for our new course, Mastering Prompt Engineering for Marketers! Why Your AI Implementation Will Fail Unless You Prioritize People “We need to implement AI now—our competitors are leaving us behind.” That’s what a client told me last week. But when […]

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In-Ear Insights Tiktok Marketing, Social Media Strategy, and Diversification

In-Ear Insights: Tiktok Marketing, Social Media Strategy, and Diversification

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Tiktok marketing and social media strategy diversification after the recent TikTok incident. You’ll learn how to create content that thrives regardless of platform changes. You’ll discover strategies to build a direct, trusting connection with your audience, reducing reliance on third-party platforms. […]

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Setting Boundaries

Setting Boundaries

This content was originally featured in the November 20th, 2024 newsletter found here: INBOX INSIGHTS, November 20, 2024: Setting Boundaries, ChatGPT Turns 2   Keeping the Human Element: Boundaries in an AI World Recently at #MPB2B, amidst discussions of emerging technologies and innovations, a profound theme emerged that transcended the technical specifications and implementation strategies. […]

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12 Days of AI Use Cases Day 4 Automated Data Transformation

12 Days of AI Use Cases Day 4: Automated Data Transformation

Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]

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Building Powerful ICPs with Generative AI 5

Building Powerful ICPs with Generative AI – Final Summary

This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” The Human-AI Partnership: Unlocking Marketing Magic in a Data-Driven World In the last couple of weeks, we’ve discussed the various ways in which the […]

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Building Powerful ICPs with Generative AI 4

Building Powerful ICPs with Generative AI: Part 4

This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Advanced ICP Strategies: Level Up Your Customer Understanding Have you ever rented a bike to explore a new city, and while everything is beautiful, […]

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