So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on setting up the right tools within Hubspot and Gmail for the best and […]
Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path from prospect to customer can we get enough data to […]
Read More… from Attribution Part 1: Why light up the dark data around attribution?
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