This data was originally featured in the August 28th, 2024 newsletter found here: INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI The Productivity Paradox: How Procrastination Can Spark Creativity and Focus (and When It Becomes a Problem) They say, “Write what you know.” Today, I know how to procrastinate. Being somewhat resourceful, […]
Tag: Marketing
So What? Generative AI for Content Personalization
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch it on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI for content personalization to […]
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Building Powerful ICPs with Generative AI: Part 1
This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Remember that time you poured your heart and soul into a marketing campaign, only for it to fall short when it launched? Yeah, me […]
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Internal and External Audiences
This post was originally featured in the August 21, 2024 newsletter found here: INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers How to Balance Internal and External Audiences When we think about our audience, we double down on the people outside our organization. We look at our buyers’ journey, we analyze […]
INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI
INBOX INSIGHTS: The Productivity Paradox, Pumpkin Spice AI (8/28) :: View in browser 👉 Catch the recording of our free webinar, Generative AI for Hospitality! The Productivity Paradox: How Procrastination Can Spark Creativity and Focus (and When It Becomes a Problem) They say, “Write what you know.” Today, I know how to procrastinate. Being somewhat […]
Read More… from INBOX INSIGHTS, August 28, 2024: The Productivity Paradox, Pumpkin Spice AI
So What? Using Your ICP to Align Your Services
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What?, you’ll learn how to use your ICP, your ideal customer profile, to realign your service pages for […]
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Hiring Industries
This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries In this week’s Data Diaries, let’s expand our look at the employment market. Usually we just look at open marketing positions to get a sense of how the marketing industry is doing, but […]
Programming Generative AI
This data was originally featured in the July 17th, 2024 newsletter found here: INBOX INSIGHTS, JULY 17, 2024: CORPORATE CULTURE, PROGRAMMING GENERATIVE AI In this week’s Data Diaries, let’s talk about an advanced generative AI prompting technique for tools like ChatGPT and Google Gemini. As we’ve discussed on previous podcasts and livestreams, the words we […]
Gold Standard of Attribution
This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]
Root of the Problem
This data was originally featured in the June 5th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 5, 2024: ROOT OF THE PROBLEM, GENERATIVE AI DATA Over the weekend, I noticed that I had poison ivy growing within my hydrangeas. I wanted it gone. I’m allergic to poison ivy and being an invasive plant, it spreads […]