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RED TEAMING CUSTOM GPTS, PART 2 OF 3

This data was originally featured in the January 17th, 2024 newsletter found here: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 Continuing from last week’s newsletter in which we introduced red teaming for large language models, this week let’s talk about inverting people, process, and platform. As a quick reminder, red teaming means trying […]

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So What? Fixing Up Email Deliverability

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on setting up the right tools within Hubspot and Gmail for the best and […]

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Embracing Failure: Why We Shy Away But Shouldn’t

This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]

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Marketing Job Market

This data was originally featured in the November 15th, 2023 newsletter found here: BUILD YOUR DIGITAL TWIN WITH CUSTOM GPT, MARKETING JOB MARKET Let’s take a look at the big picture and how marketing is faring, at least in terms of the job market. Is it getting easier or harder for marketers to find new […]

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So What? Generative AI in 2024

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on Generative AI in 2024, questions we’ve received, and some resources to guide you […]

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Dealing With Failure

This content was originally featured in the November 29th, 2023 newsletter found here: DEALING WITH FAILURE, VIDEO VIEWING SITES A few weeks ago, I wrote about a failure I had recently. (LinkedIn Failure Post) I didn’t share the story to get reassurance, but to remind people that failure happens to all us, and then we move […]

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Generative AI for Marketers

This content was originally featured in the December 13th, 2023 newsletter found here: INBOX INSIGHTS, DECEMBER 13, 2023: GENERATIVE AI FOR MARKETERS, 12 DAYS OF DATA Generative AI for Marketers Each week I try to talk you through some kind of problem and solution. This week, I only have solutions to share with you! AI has […]

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So What? Generative AI for Marketers

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on our Generative AI course for Marketers. In this episode, you’ll learn what our […]

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Instant Insights The Beginners Generative AI Starter Kit 1

Build a custom GPT model

This content was originally featured in the November 15th, 2023 newsletter found here: BUILD YOUR DIGITAL TWIN WITH CUSTOM GPT Build a custom GPT model Did you know you can now clone yourself? Well, sort of. Over the weekend, OpenAI rolled out the ability to create your own custom GPT model. Pretty cool, right? Let’s not […]

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