This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS HOW GOOD IS YOUR DATA GOVERNANCE? Last week, Harvard Business Review asked the question, “Is your company’s data ready for Generative AI?” Because I work with a variety of clients, […]
This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS In this week’s Data Diaries, let’s go over an important distinction about generative AI, large language models, and language tasks. One of the pieces of advice we regularly follow is […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! On this week’s So What? we talk about how to build and grow your content by using Generative AI to the best of it’s […]
Read More… from So What? How To Use Generative AI To Audit Content Marketing
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS In this week’s Data Diaries, let’s look at what the capabilities of today’s modern large language models enable us to do. One of the prime uses for language models in […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Katie, Chris, and John discuss why it’s still important to use the 5P framework for your […]
Read More… from So What? How to identify use cases for Generative AI at Agencies
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Katie, Chris, and John walk through the best ways to use generative AI to find marketing […]
Read More… from So What? How to Identify Marketing Opportunities
This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]
This data was originally featured in the January 17th, 2024 newsletter found here: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 Continuing from last week’s newsletter in which we introduced red teaming for large language models, this week let’s talk about inverting people, process, and platform. As a quick reminder, red teaming means trying […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on setting up the right tools within Hubspot and Gmail for the best and […]
This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]
Read More… from Embracing Failure: Why We Shy Away But Shouldn’t
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